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  • Enterprise AI

OutSystems Names SaaS Veteran Kris Lande as Chief Marketing Officer


OutSystems Names SaaS Veteran Kris Lande as Chief Marketing Officer
  • by: Source Logo
  • |
  • October 22, 2025

OutSystems, the leading AI-powered low-code development platform, today announced the appointment of Kris Lande as its new Chief Marketing Officer (CMO). Lande is a recognized leader in SaaS marketing and joins OutSystems with more than two decades of experience leading marketing initiatives for high-growth technology companies. She will be responsible for engaging and inspiring the platform's global community of customers, partners, and developers, focusing on helping them unlock the significant business value of AI.

Quick Intel

  • OutSystems appointed tech marketing veteran Kris Lande as its new Chief Marketing Officer (CMO).

  • Lande brings over two decades of experience, including senior roles at Salesforce, where she built the Trailblazer movement.

  • Her focus will be on building brand momentum following the recent Agent Workbench launch.

  • She will help customers, partners, and developers harness the full potential of AI-powered apps and agents.

  • The appointment reinforces OutSystems' commitment to a new chapter of AI-powered innovation and growth.

  • Lande emphasizes the need for platforms to be secure, governable, and a clear engine for competitive advantage in an AI-first world.

Driving Brand Momentum in the Age of AI

The appointment of Lande comes on the heels of the Agent Workbench launch at the company’s recent ONE Conference, signaling a strong focus on agentic AI and AI-powered applications. Lande is tasked with leveraging this momentum to create a movement that clearly demonstrates how the trusted OutSystems platform delivers meaningful value to enterprises in the AI era.

Woodson Martin, CEO of OutSystems, highlighted Lande's specialized knowledge for the company's current phase:

“We’ve hit an inflection point in how enterprises are using AI, and Kris brings a unique understanding of how AI is transforming enterprise operations, what our customers need to drive true business impact, and how to deliver this message to the market. Her deep experience in creating thriving ecosystems around transformative technology will be instrumental as OutSystems enters a new chapter of AI-powered innovation and growth, where customers turn to us to build their agentic future.”

Experience in Community-Led Growth

Lande is known for building world-class teams and driving innovative go-to-market strategies, ranging from category creation to community-led growth.

Before joining OutSystems, Lande served as the Senior Vice President of Marketing & Community at Salesforce. During her tenure there, she held key senior positions across product marketing, developer relations, and Trailhead, Salesforce’s learning platform. In this capacity, she and her team were responsible for building the successful Trailblazer movement.

Lande expressed her vision for the role:

“In an AI-first world, enterprise leaders need to know they can trust their platforms to be secure, governable, and a clear engine for competitive advantage. I’m looking forward to working with the team to amplify OutSystems brand leadership—and helping our customers, community, partners and employees build their agentic future with OutSystems."

Her expertise in building vibrant ecosystems around transformative technology will be critical as OutSystems guides its customers toward an agentic future.

About OutSystems

OutSystems is the leading AI-powered low-code development platform trusted by thousands of customers worldwide. The platform empowers CEOs, management teams, and technology leaders to build mission-critical applications and agentic systems that grow revenue, streamline operations, and deliver exactly what businesses need. While evolving AI pilots into production success can be challenging due to talent gaps, legacy systems, imperfect data, and sprawling point solutions, OutSystems provides a proven low-code platform and AI-driven development experience that enables innovation up to 10x faster with the assurance of built-in security, scalability, and governance. Recognized as a leader by analysts, IT executives, business leaders, and developers around the world, global brands trust OutSystems to innovate as fast as the evolving market demands and orchestrate powerful human + AI collaboration in the agentic future.

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