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  • Enterprise AI

ON24 AI Propel+ Transforms Events into Global Campaigns


ON24 AI Propel+ Transforms Events into Global Campaigns
  • Source: Source Logo
  • |
  • September 9, 2025

ON24, a leading B2B customer engagement platform, announced the launch of ON24 AI Propel+ on September 9, 2025. This innovative solution transforms webinars and virtual events into full-funnel, omni-channel, global campaigns in hours, leveraging AI-powered content automation and rich first-party engagement data to drive pipeline growth.

Quick Intel

  • ON24 AI Propel+ launches to create global, omni-channel campaigns from events.

  • Streamlines setup with pre-built templates and AI-driven workflows.

  • Supports multilingual content with localized captioning and translations.

  • Integrates first-party data with CRM/MAP for personalized follow-up.

  • ONTF stock price at $5.531, down 1.41% today (see finance card above).

  • Designed for marketing, sales, customer success, and event teams.

Revolutionizing Event-to-Campaign Transformation

ON24 AI Propel+ enables marketing and sales teams to launch campaigns faster and scale smarter by automating content creation and leveraging first-party data. “Today, marketing and sales professionals face immense pressure to deliver business results faster with fewer resources,” said Sharat Sharan, CEO of ON24. “ON24 AI Propel+ gives them the speed, AI-powered content capabilities and first-party customer engagement data to compete and win.” The platform streamlines event setup with pre-built templates, reducing preparation time, and supports live, simulive, and on-demand events with localized captioning.

AI-Powered Content and Engagement

Built with ON24’s AI-powered Analytics and Content Engine (ACE), AI Propel+ automatically repurposes webinars into assets like blogs, social copy, and eBooks, enhancing global reach with multilingual capabilities. It syncs engagement data—such as viewing time and CTA clicks—with CRM and MAP systems for better segmentation and pipeline acceleration. “By turning every virtual engagement into a global, multi-channel campaign, we’re helping our customers drive more impact with less effort,” Sharan added.

Key Features and Benefits

ON24 AI Propel+ is tailored for marketing, sales, customer success, and event management teams, offering:

  • Launch Faster: Pre-built templates and workflows reduce campaign setup time.

  • Scale Smarter: AI-generated content extends audience engagement globally.

  • Engage Globally: Supports localization and multilingual campaigns.

  • Embeddable Assets: Seamlessly integrates assets into webpages for consistent branding.

  • Propel Pipeline: First-party data integration enhances lead scoring and revenue impact.

Financial Context

As of September 9, 2025, ON24’s stock price (ONTF) is $5.531, reflecting a 1.41% decline (see finance card above). Despite this, the launch of AI Propel+ strengthens ON24’s position as a leader in B2B engagement, serving major global software, asset management, pharmaceutical, and industrial companies.

About ON24

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward. ON24 provides industry-leading companies, including 4 of the 6 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 6 largest global pharmaceutical companies, and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency, and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA, and APAC.

  • ON24AI Propel PlusB2B MarketingOmni ChannelAI Automation
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