Laurel, a trailblazer in AI-powered time intelligence, has secured a strategic investment from Workday Ventures, reinforcing its leadership in transforming time management for professional services firms. Announced on August 11, 2025, this partnership also positions Laurel as a Workday Innovation Partner, enhancing AI capabilities for legal, consulting, and accounting teams.
Laurel receives strategic investment from Workday Ventures.
Joins Workday Innovation Partner network for AI advancements.
AI platform automates time-tracking, used by top firms like EY.
Reduces manual time entry by up to 80%, saving 28 minutes daily.
Drives 4-11% profitability gains, validated by Big-4 audit.
Processes over $5B in market value, with $360M net-new value.
Laurel’s investment from Workday Ventures, announced on August 11, 2025, solidifies its role as a leader in AI-driven time intelligence for professional services. As a Workday Innovation Partner, Laurel will collaborate with a network of innovators to deliver advanced AI solutions. “We’re thrilled to be joining the Workday Innovation Partner network,” said Kourosh Zamani, co-founder and head of partnerships at Laurel. “Workday's focus on shaping the future of work aligns with our mission to make time more valuable for professionals and their organizations.”
Laurel’s AI platform automatically captures, categorizes, and analyzes time spent across work activities, serving firms like Ernst & Young, Freshfields, Grant Thornton, and Crowell & Moring. By linking time data to business outcomes, it optimizes workforce productivity and resource allocation. “AI has the potential to revolutionize how organizations manage time so that their people are focused on the most strategic work, helping drive better employee satisfaction and productivity,” said Barbry McGann, managing director and senior vice president, Workday Ventures.
Customers using Laurel report up to 80% reductions in manual time entry, reclaiming an average of 28 billable minutes per professional daily, leading to 4-11% profitability gains. The platform processes over $5 billion in gross market value, with $360 million in net-new value attributed to Laurel, as validated by a Big-4 firm. “At Laurel, we believe AI can help support people in doing their best work, reducing time spent on administrative tasks so they can focus on more strategic projects. That’s a win-win for companies and their employees,” said Ryan Alshak, co-founder and CEO of Laurel.
Laurel’s partnership with Workday Ventures and its innovative AI platform position it to redefine time management in professional services, driving efficiency and profitability for enterprises worldwide.
Founded in 2018, Laurel is the world's first AI Time platform for professional services firms. It serves many of the largest accounting, consulting, and law firms globally. Laurel's AI automates work time and links time data to business outcomes, transforming how organizations track, analyze, describe, and optimize their most valuable resource: time. This enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions.
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