Kyndryl, a global leader in enterprise technology services, and VML, a WPP creative and digital transformation company, have announced a strategic partnership to redefine how brands engage with customers. By combining Kyndryl’s technology expertise with VML’s experience transformation capabilities, the companies aim to unlock new opportunities for businesses to deliver deeply personalized, AI-powered customer experiences.
Kyndryl and VML form a strategic partnership to transform customer engagement.
AI, data, and design combine to deliver personalized brand experiences.
Kyndryl offers AI-powered platforms, advisory, and infrastructure expertise.
VML contributes real-time AI-driven insights and WPP Open operating system.
Use cases include financial services and retail personalization.
Focus on scaling from proof of concept to enterprise-wide delivery.
Through this partnership, Kyndryl will integrate Kyndryl Consult advisory services, Kyndryl Vital co-creation services, and Kyndryl Bridge, its AI-powered integration platform, with VML Enterprise Solutions’ customer experience transformation expertise. This collaboration aims to eliminate friction in customer journey orchestration, enabling brands to modernize data and infrastructure while delivering seamless, personalized experiences.
"Customer expectations are evolving faster than ever, and to stay competitive, brands must continuously deliver meaningful, personalized experiences while navigating complex technology ecosystems," said Ismail Amla, Senior Vice President, Kyndryl Consult. "Our partnership with VML is about removing the friction that often slows down experience transformation engagement, enabling businesses to orchestrate seamless customer journeys while modernizing the data and technology infrastructure behind them."
Kyndryl’s engineering and IT infrastructure expertise, coupled with VML’s AI-driven data capabilities, will help brands move from idea to scaled delivery. Together, the companies will deploy cross-functional squads — including designers, AI specialists, developers, and engineers — to accelerate innovation.
Jeff Geheb, Global CEO of VML Enterprise Solutions, emphasized:
"Our vision for the future of experiential brand engagements is clear – building memorable customer experiences that are informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients. Together, VML and Kyndryl are breaking down silos, integrating talent and services and ultimately simplifying the path that our customers will take to move from idea to proof of concept and delivery at scale."
The partnership will target key sectors including:
Financial Services: Leveraging AI agents across Kyndryl’s Agentic AI Framework and WPP Open to orchestrate secure, intelligent data usage for personalized banking.
Retail: Helping retailers unify customer data, enhance security, and deliver personalized omnichannel commerce experiences to boost engagement and loyalty.
By connecting back-end enterprise systems with front-end interactions, Kyndryl and VML aim to empower businesses to deliver experiences that are both technologically advanced and human-centered.
Kyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services offering advisory, implementation and managed service capabilities to thousands of customers in more than 60 countries. As the world's largest IT infrastructure services provider, the Company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, visit www.kyndryl.com.
VML is a leading creative and digital transformation company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
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