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Information Services Group (ISG), a global AI-centered technology research and advisory firm, has launched a study to evaluate service providers enabling telecom and media enterprises to transition from siloed systems to unified digital platforms. The study focuses on providers leveraging AI, automation, and flexible architectures to meet evolving customer demands for personalization and immersive experiences.
ISG’s Provider Lens reports to assess telecom and media service providers.
Study focuses on AI, automation, and cloud-native platforms for digital transformation.
Reports cover strategic advisory, IT services, and integrated platform solutions.
Providers enable personalization and real-time analytics for enhanced user engagement.
Six quadrants evaluate services like edge connectivity and content supply chain management.
Reports to be released in December 2025, covering global and regional markets.
The telecom, media, and entertainment industries are undergoing significant transformation, prioritizing data-driven insights and personalization. “Telecom, media and entertainment enterprises are shifting toward personalization and immersive experiences, leveraging extensive data insights,” said Iain Fisher, director at ISG. Providers are facilitating this shift by offering strategic advisory services, IT outsourcing, and advanced analytics, including generative AI, to modernize legacy systems and accelerate time to market for network services.
ISG’s upcoming Provider Lens reports, set for release in December 2025, will evaluate providers across six key areas. The Strategy and Enablement Services quadrant assesses providers offering business strategies, mergers and acquisitions guidance, and technology modernization to optimize growth and efficiency. The Telecom — Managed and Next-Gen IT Services quadrant evaluates IT outsourcing and engineering solutions that integrate AI, ensure regulatory compliance, and foster innovation through agile methodologies.
The Integrated OSS/BSS/CX Platform Solutions quadrant focuses on providers delivering cloud-native software for telecom operations, enabling dynamic service creation, fraud detection, and zero-touch assurance. The Connectivity Hardware and Industrial Edge Solutions quadrant examines providers offering specialized hardware and software for industrial-grade connectivity and private 5G deployments, emphasizing AI-integrated, robust solutions for enterprise needs.
The Media and Entertainment — Managed and Next-Gen IT Services quadrant evaluates providers delivering cloud services, analytics, and AI to manage data and create personalized experiences. The Content Supply Chain Management Solutions quadrant assesses providers orchestrating end-to-end media processes across digital and linear platforms, enhancing content management and distribution efficiency with scalable, AI-driven solutions.
ISG’s research will provide enterprise buyers with insights to evaluate vendor relationships and offerings, while advisors will use the findings to recommend providers. The geographically focused reports will cover global, EMEA, and North American markets, with ISG analyst Yash Jethani as the author. By examining providers’ capabilities in AI, automation, and unified platforms, ISG aims to support telecom and media enterprises in navigating their digital transformation journeys.
ISG is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
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