Invoca, a leader in AI-powered revenue execution, has announced strategic updates to its executive leadership team to sharpen its focus on high-performance culture and unified go-to-market execution. Katherine Starros has been appointed as Senior Vice President of People & Culture, while Ben Sullivan has been promoted to Chief Revenue Officer. These moves are designed to strengthen the company's foundation for disciplined growth as AI continues to transform customer engagement.
Invoca appoints Katherine Starros as SVP of People & Culture to scale talent and culture strategy.
Ben Sullivan is promoted to Chief Revenue Officer, unifying sales and customer success under one team.
The leadership changes aim to strengthen performance-driven execution for the AI-driven market.
Starros brings expertise from scaling Altruist from 50 to 400 employees through multiple fundraises.
Sullivan, with over 20 years in enterprise SaaS sales, will lead a coordinated revenue organization.
These updates follow Invoca's recognition on Inc.'s Best Workplaces list for the eighth consecutive year.
Katherine Starros joins Invoca to lead its people strategy and cultural initiatives at a pivotal time. With deep expertise in scaling growth-stage companies, she is tasked with evolving the systems that support a high-performance culture. Starros commented on the opportunity, stating, "Invoca is at an inflection point as AI reshapes the customer journey and raises the bar for execution. The company has built a strong foundation and a culture rooted in performance and accountability, and I look forward to scaling the systems and talent that help teams do their best work." Her experience in supporting significant scaling and organizational design will be central to Invoca’s next phase of growth.
The promotion of Ben Sullivan to Chief Revenue Officer represents a strategic consolidation of customer-facing functions. By bringing sales and customer success under one integrated team, Invoca aims to foster deeper customer relationships and ensure more cohesive business outcomes. CEO Gregg Johnson emphasized the rationale behind these appointments, saying, "Ben and Katherine are proven leaders who know how to scale teams, drive execution and build high-performing cultures. As AI reshapes how software companies serve their customers, we're focused on executing with speed and discipline."
These leadership changes build upon a culture that has consistently earned national recognition, including placement on Inc.'s Best Workplaces list for eight consecutive years. The appointments signal a deliberate effort to institutionalize this performance-driven environment as the company scales. The unified revenue structure led by Sullivan is designed to maximize the value delivered by Invoca’s AI-powered platform, ensuring that marketing, commerce, and contact center teams can orchestrate seamless buyer journeys more effectively.
With these strengthened leadership roles, Invoca is positioning itself to navigate the complexities of the AI era with a reinforced focus on talent, culture, and coordinated revenue execution.
About Invoca
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.