Innovid, a leading independent ad tech platform, has announced its latest Feature Beat, introducing AI-powered tools designed to enhance efficiency, personalization, and performance across connected TV, digital, and social channels. These updates, released on August 25, 2025, aim to automate tedious tasks and empower marketers to focus on strategic creative work.
Innovid launches AI-driven features: Auto Classification, Smart Framing, Auto Optimization, and Version Generation.
Auto Classification automates creative labeling with image recognition.
Smart Framing adjusts visuals for various ad formats effortlessly.
Auto Optimization uses neural networks for real-time ad performance.
Version Generation and Text-to-Speech enable rapid, personalized content creation.
Features reduce manual work, enhancing campaign impact and efficiency.
The Auto Classification feature leverages image recognition to automatically label creative assets, eliminating hours of manual tagging. These labels integrate with the new Insights Dashboard, providing real-time, actionable data without manual effort. This automation ensures consistency and scalability, particularly for enterprise advertisers managing extensive campaigns across multiple markets.
Smart Framing simplifies creative versioning by automatically adjusting background images to fit diverse ad formats and aspect ratios, such as those for connected TV, mobile, and social media. The Background Image Generation tool enhances retail media campaigns by enabling bulk visual edits, ensuring polished, on-brand content without manual cropping.
The Auto Optimization feature employs neural-network decisioning to dynamically serve the highest-performing creatives across the open web. By continuously learning without static test groups, it maximizes impact and reduces manual intervention, aligning with the fast-paced demands of digital advertising.
Version Generation allows marketers to create tailored copy and imagery using custom prompts and metadata, ideal for product launches or audience-specific campaigns. Paired with Text-to-Speech, which generates voiceovers from written copy in one click, it accelerates video production and supports regional variations, addressing the growing demand for localized content.
“AI should enhance creative work, not compete with it,” said Anthony Yam, EVP, Product, Innovid. These tools free marketers from repetitive tasks, enabling focus on high-impact creative strategies. With Innovid serving over 1.3 billion ads daily, these features position it to meet the projected 40% of advertisements driven by AI by 2026.
Innovid’s AI-powered updates streamline advertising workflows, delivering faster insights, greater personalization, and enhanced performance. By automating manual processes and optimizing creative delivery, these tools empower marketers to create impactful campaigns across diverse channels.
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.
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