Incubeta, a global leader in digital marketing, has acquired RocketSource, a consultancy renowned for its AI-driven transformation frameworks. Announced on September 9, 2025, this strategic move strengthens Incubeta’s human-centered AI capabilities, combining behavioral science and performance expertise to deliver measurable marketing outcomes.
Incubeta acquires RocketSource to expand AI-driven marketing solutions.
Enhances human-centered AI with behavioral science and proprietary frameworks.
RocketSource’s StoryVesting™ aligns customer experiences for scalable marketing.
Offers enterprise-grade data analysis, DaaS, and predictive analytics.
Acquisition integrates RocketSource’s team and clients into Incubeta.
Aims to break silos, unlock insights, and drive marketing ROI.
The acquisition of RocketSource positions Incubeta as a leader in delivering advanced AI solutions for digital marketing. RocketSource’s proprietary frameworks, such as StoryVesting™, enable smarter, human-centered marketing by aligning customer experiences through storytelling. “This acquisition differentiates Incubeta by accelerating our ability to deliver advanced AI solutions at a time when many competitors are still developing their strategies,” said Alex Langshur, CEO Americas, Incubeta. This move enhances Incubeta’s ability to help clients outperform in a competitive landscape.
RocketSource’s expertise in behavioral science and agentic AI-powered solutions complements Incubeta’s marketing performance capabilities. “Marketing leaders need to deliver near-term results, whilst pivoting to adaptive, AI-driven automation,” said Jacques van Niekerk, Group CEO, Incubeta. The integration enables clients to access AI-driven workflows that break down silos, provide richer customer insights, and deliver rapid, measurable results. RocketSource’s consulting capabilities further support tailored strategies to embed AI across marketing operations.
The acquisition brings enterprise-grade data analysis and Data-as-a-Service (DaaS) capabilities to Incubeta’s clients. These tools enable precise audience identification, full-funnel attribution, marketing ROI analysis, and predictive analytics. “RocketSource and Incubeta share a vision for building human-centered AI, where behavioral science and technical precision come together to drive real marketing performance,” said Jonathan Greene, Co-Founder and CEO of RocketSource. This partnership equips marketers to turn behavioral insights into actionable, scalable strategies.
By fully integrating RocketSource’s team, including co-founders Jonathan Greene and Steven Kiger, and its enterprise client roster, Incubeta strengthens its global presence and service offerings. The acquisition aligns with Incubeta’s mission to drive sustainable growth through innovative, AI-powered marketing solutions that enhance efficiency and redefine marketing potential.
Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Beiersdorf to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth.
Through its Seamless Approach, Incubeta removes barriers that hold marketing back and unlocks its full potential. By integrating creative, media, data, and technology across platforms, partners, and teams, Incubeta delivers transformative strategies and business impact - driving growth, improving efficiency, and redefining what marketing can achieve.
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