Idomoo and Poppulo have announced a combined solution that brings real-time, AI-driven personalized video to in-store digital signage, powered by Amazon Web Services (AWS). The innovation, set to debut at NRF 2026, enables retailers to automatically generate and display hyper-personalized video content that adapts to individual shopper profiles, store inventory, and real-time data, transforming static screens into dynamic marketing platforms.
Idomoo and Poppulo launch an AWS-powered solution for AI-driven, hyper-personalized in-store video on digital signage.
The solution debuts at NRF 2026, allowing retailers to create tailored video content at scale in minutes without a studio.
Idomoo's Lucas AI Video Creator generates videos from prompts and personalizes them using real-time data from POS systems and sensors.
Poppulo's platform manages content deployment and governance, ensuring the right video plays on the right screen automatically.
Integration with the Amazon Signage Stick provides a simple, affordable hardware media player for deployment.
The solution aims to bridge the digital-physical gap, driving engagement and sales with dynamic content.
This collaboration addresses the traditional hurdles of cost, time, and creative effort associated with producing personalized in-store video marketing. By integrating Idomoo's AI video generation with Poppulo's enterprise-grade digital signage management, the solution automates the entire workflow—from creation based on simple prompts to secure, data-driven personalization and precise screen deployment.
The process leverages AWS infrastructure for scalability and security. Retailers use Idomoo's Lucas AI Video Creator to generate on-brand video templates. These videos are then personalized in real-time using approved data sources, such as point-of-sale systems or loyalty data, with all personalization handled securely without storing personal information. Poppulo's platform ingests this data, feeds it to Lucas for personalization, and then manages the automated deployment of the finished videos across the store's signage network, integrating seamlessly with hardware like the Amazon Signage Stick.
The solution allows for highly contextual content, such as welcoming loyal customers by name with their preferred products or showing dynamic ads based on current inventory levels. John Schweikert, General Manager of Digital Signage at Poppulo, stated, “This collaboration marks a new era for in-store engagement. By uniting the flexibility of Poppulo’s digital signage with Idomoo’s AI video creation and AWS’s infrastructure, we’re giving retailers a simple, efficient way to create relevant, dynamic experiences that drive real business impact.”
This partnership represents a significant leap in retail media, offering a cloud-first, composable approach to in-store advertising. By enabling real-time, data-powered video personalization at scale, Idomoo and Poppulo are providing retailers with a powerful tool to enhance customer experiences, increase relevance, and capitalize on the growing retail media networks market directly at the point of sale.
About Idomoo
Idomoo’s Next Generation Video Platform empowers the world’s leading enterprises to transform their CX with personalized, AI-driven and interactive video at scale. With Lucas AI Video Creator, brands can create videos in minutes from simple prompts, slashing production costs. And Next Gen Videos are dynamic, leveraging hyper-personalization and real-time live data to maximize relevance and conversions. Idomoo delivers unmatched ROI for market leaders like Activision, Chase, Google, Verizon, Select Health, Oracle, American Airlines and others.
About Poppulo
Poppulo is the leading provider of enterprise digital signage solutions, empowering organizations to deliver impactful, real-time communications across a variety of industries. Formerly known as Four Winds Interactive (FWI), Poppulo's customer base is representative of the world's most successful companies, including more than 40 of the Fortune 100. With over 10,000 customers and nearly 600,000 screens worldwide across its digital signage portfolio, Poppulo helps businesses drive engagement, improve customer experiences and enhance operational efficiency.
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