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Highspot, the agentic platform for go-to-market (GTM) performance, has unveiled its Winter Product Launch 2026, introducing new AI capabilities designed to improve deal execution and win rates. The launch centers on Deal Intelligence, powered by an AI-powered Deal Agent, which analyzes CRM data, buyer engagement, and meeting insights to provide sellers with a real-time view of every opportunity and data-backed recommendations to advance them.
Highspot's Winter Launch 2026 introduces Deal Intelligence, powered by an AI Deal Agent.
Deal Agent analyzes CRM, buyer engagement, and meeting data to provide a unified view of deal health.
The AI recommends specific next-best actions, like launching AI Role Play or Digital Sales Rooms.
New mutual action plans within Digital Sales Rooms aim to improve buyer-seller collaboration.
AI-powered coaching is expanded with role-play scenarios contextual to live deals.
The launch addresses the market shift toward connected, insight-driven revenue enablement platforms.
A core challenge for GTM teams is synthesizing fragmented data from multiple sources into a clear picture of deal progress. Highspot's new Deal Intelligence, built on the Highspot Nexus™ AI and analytics engine, consolidates buyer activity, CRM updates, and meeting insights into a single dashboard. This provides teams with a real-time assessment of deal health, moving beyond simple visibility to offer a diagnostic view of why deals may be stalling or advancing.
The Deal Agent transforms consolidated deal data into direct guidance. By analyzing the unified context of an opportunity, the AI recommends specific, data-backed next steps for sellers. These actions can include identifying potential risk, automatically launching a deal-specific AI Role Play for practice, or creating a targeted Digital Sales Room (DSR) to re-engage buyers. The agent connects directly to an organization's CRM to ensure its recommendations align with the company's specific sales processes and methodology.
The Winter Launch also brings significant updates to tools designed for buyer-seller alignment and seller coaching. Enhanced Digital Sales Rooms now include embedded mutual action plans, allowing both parties to align on roles, milestones, and timelines within a secure, branded space. For seller preparation, AI Role Play is now accessible directly within the Deal Agent interface, enabling reps to practice conversations using the actual context of their live deals. New capabilities like AI-powered skill assessments and automated feedback for training submissions aim to scale coaching efforts and accelerate seller readiness.
This suite of updates responds directly to evolving demands in the revenue enablement space, where generic tools are giving way to connected, AI-driven platforms that deliver proven ROI. Highspot's approach embeds AI-driven recommendations directly into the seller's workflow, aiming to turn insight into consistent execution without adding complexity. “Your go to market strategy lives or dies with the deal,” said Robert Wahbe, CEO of Highspot. “Our Winter Launch turns insight into action inside live deals, giving sellers the agentic platform they need to win more consistently.”
By integrating real-time deal intelligence with prescriptive AI guidance and enhanced collaboration tools, Highspot's Winter Launch 2026 positions its platform as an active participant in the sales process. The goal is to provide revenue teams with a system that not only diagnoses deal health but also prescribes the precise actions needed to improve win rates and execute company GTM strategy with greater precision.
About Highspot
Highspot is the only agentic GTM Performance Platform, powered by Nexus™, our unified AI and analytics engine. Highspot connects strategy, execution, and outcomes by transforming every signal — spoken, shared, or shown — into real-time actions tailored to each role. With Highspot, your sellers execute better in every deal, your marketers double down on what performs, and your enablement teams scale what works. Because when your people perform at their best, your business does too.
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