Greater Than, a global leader in risk intelligence for road safety and climate impact, has announced a research and development (R&D) partnership with Honda, a multinational automotive manufacturer, on June 25, 2025. This collaboration leverages Greater Than’s AI-driven technology to analyze crash risk patterns, aiming to enhance driver safety and support Honda’s goal of zero traffic collision fatalities by 2050.
The R&D initiative focuses on analyzing large-scale anonymized driving data to pinpoint areas with elevated crash risks. Greater Than’s AI technology, honed over two decades, quantifies driver influence on risk, identifying behavioral and environmental factors contributing to accidents. In the first phase, the project will analyze driving data from Japan, overlaying it with road types, infrastructure, and nearby building data to uncover how external factors impact crash likelihood. “Partnering with Greater Than allows us to tap into the next generation of AI-driven risk analysis,” said Yuki Ishikawa, Software-Defined Vehicle (SDV) Integrated Strategy Division at Honda.
“This is an exciting and commercially strategic project that transforms anonymized driving data into powerful, actionable insights,” said Johan Forseke, Head of APAC at Greater Than. The collaboration aims to deliver breakthroughs in driver safety, infrastructure design, and mobility solutions. By identifying high-risk areas and their causes, the project will enable targeted interventions, such as improved road designs or advanced driver-assistance systems (ADAS), aligning with Honda’s vision of a collision-free society.
This partnership reflects the growing role of AI in automotive safety, with the global AI in automotive market projected to reach USD 134.3 billion by 2033, driven by safety enhancements and autonomous driving advancements. Honda has been a pioneer in AI integration, with prior initiatives like its Intelligent Driver-Assistive Technology and partnerships with institutions like IIT Delhi and Bombay to develop Cooperative Intelligence (CI). Greater Than’s AI, which predicts crash probability with a global average driver risk score of 9.6 on a 1-15 scale, complements these efforts by providing precise, data-driven insights.
The Greater Than-Honda collaboration underscores the transformative potential of predictive AI in reducing traffic fatalities and enhancing mobility, positioning both companies as leaders in safety-focused innovation.
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