_(1).jpg)
Genesys, a global leader in AI-Powered Experience Orchestration, has announced the renewal and expansion of its multiyear partnership with Scuderia Ferrari HP. Moving beyond Formula 1 racing, the collaboration now aims to enhance customer experiences for Ferrari worldwide, combining precision, agility, and innovation to deliver personalized and emotionally intelligent interactions.
Genesys renews multiyear deal with Scuderia Ferrari HP, extending partnership beyond racing.
Partnership focuses on enhancing Ferrari customer experience globally through AI and data-driven insights.
Genesys Cloud platform provides real-time, personalized, and outcome-focused customer and employee views.
Integration with Salesforce CRM improves understanding of customer journey and behavior.
Genesys combines technology and human empathy to transform interactions into valuable experiences.
Commitment to continuous innovation aligns with Ferrari’s pursuit of excellence.
Genesys applies the precision and agility seen in Formula 1 to customer experience (CX), leveraging the Genesys Cloud platform for comprehensive, real-time insights into customers and employees. This enables Ferrari to create highly personalized, emotionally intelligent touchpoints that capture the essence of their brand and deepen customer connections.
By integrating Genesys CX Cloud with Salesforce, Ferrari gains a unified understanding of customer interactions, behaviors, and histories. This supports consistent, personalized engagement throughout the customer lifecycle, empowering Ferrari to anticipate and respond effectively to customer needs.
Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, remarked, “We are pleased to renew and expand our collaboration with Genesys, a partner that shares with Ferrari the constant pursuit of excellence and innovation.”
Alfonso Fuggetta, Chief Digital Transformation Officer at Ferrari, added, “Genesys provides extremely valuable insights into the data we gather, helping us create personalized, one-of-a-kind interactions that truly capture the essence of our brand.”
Tony Bates, Chairman and CEO of Genesys, stated, “Genesys brings together the best of technology and human empathy to help organizations like Ferrari transform every interaction into an opportunity to deliver value and strengthen relationships.”
Genesys® empowers over 8,000 organizations worldwide to create exceptional customer and employee experiences using AI-powered orchestration. The Genesys Cloud™ platform connects systems, data, and AI to drive loyalty, growth, operational efficiency, and teamwork.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.