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G2, the world’s largest and most trusted software marketplace, has introduced new product offerings to help software companies adapt to the AI-disrupted B2B buying journey. These innovations, including an AI Visibility Dashboard, Competitive Signal Integrations, Performance Analytics Dashboards, Seller and Solutions Pages, Multi-Product Reviews, G2 Advertising, and partnerships with Reddit, Profound, AWS Marketplace, and Futurum, enable brands to amplify influence on in-market buyers, track LLM citations, control narratives, and demonstrate ROI.
Buyers increasingly rely on large language models (LLMs) for software research, with a G2 survey showing 50% starting on AI chatbots like ChatGPT—a 71% rise since April 2025. G2's solutions shift from traditional SEO to answer engine optimization (AEO), ensuring brands are cited and surfaced in AI search. As a top referral source (4th on ChatGPT, 9th on Perplexity), G2's user-generated content and taxonomy inform AI results. Godard Abel, co-founder and CEO of G2, stated: “AI has completely disrupted the B2B buying journey, and it’s time for software companies to adapt. This new environment calls for a new approach, where companies can build their brands with trusted, fresh content that will be discoverable on the AI platforms where buyers are conducting research. G2’s latest innovations offer precisely this — a blueprint to help companies take back the reins on how they show up to buyers, extending their brand impact with the reach of 100 million software buyers annually.”
The AI Visibility Dashboard, from G2's partnership with Profound, integrates AEO data to show citation frequency, driving categories, competitor rankings, and top prompts across AI platforms. It recommends actions like updating reviews to boost visibility. James Cadwallader, co-founder and CEO of Profound, noted: “AI search is changing how companies get discovered. Answer Engines consistently look to G2 for B2B software. If you’re selling software, showing up on G2 isn’t optional. It’s how you stay ahead. This partnership helps companies build around that reality.” Competitive Signal Integrations provide real-time insights into buyer competitor research, visible in my.G2 via integrations with Demandbase, LinkedIn Ads, Snowflake, HubSpot, and Factors.ai, enabling targeted campaigns.
AI Ecosystem Partnerships syndicate G2 reviews and insights to AWS Marketplace (with AI sentiments), Reddit (for Pro profiles), and Futurum (for vendor analysis), minimizing friction from discovery to purchase.
Premium Seller Pages centralize product portfolios for streamlined buyer research, while Solutions Pages group profiles for specific needs, driving qualified traffic. G2 Advertising offers PPC ads on category and competitor pages, converting 2x better due to in-market audiences. Multi-Product Reviews simplify generating feedback across offerings, creating authentic content for AI search and helping buyers understand bundling.
Performance Analytics Dashboards, for Salesforce, HubSpot, or CSV users, visualize G2's impact on leads, closed-won deals, and ROI, connecting buyer intent signals to pipeline growth.
G2's quarterly Innovation Event, Build Your Brand Blueprint, occurred on September 17, 2025, at 11 a.m. ET, with on-demand access available. These solutions are generally available or in limited beta.
G2's innovations empower software companies to thrive in the AI search era, leveraging trusted content for 100 million annual buyers. By tracking citations, influencing early decisions, and measuring outcomes, G2 helps vendors build visibility, control narratives, and accelerate growth in evolving markets.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.
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