FullThrottle Technologies, LLC, the company behind the industry's most powerful first-party data platform, has unveiled an enhanced fullthrottle.ai® platform tailored for small and mid-sized businesses (SMBs). This AI-driven solution streamlines enterprise-grade campaign planning, omnichannel activation, and real-time outcome measurement in a seamless, self-serve experience, addressing fragmentation in digital advertising.
The enhanced fullthrottle.ai® platform tackles the fragmented AdTech landscape, where 65% of regional brands use eight or more disconnected tools and only 27% feel confident in their marketing strategy. With third-party cookies declining, match rates have dropped to 35-45%, leading to wasted spend and missed opportunities. fullthrottle.ai® restores signal fidelity through a unified, AI-powered solution that automates execution and delivers measurable outcomes.
Key features include first-party audience creation using a cookieless, household-level identity graph built on net-new data. The AI Media Agent handles smart audience curation, autonomous media deployment, and channel optimization, making sophisticated campaigns accessible without technical expertise. Full-funnel omnichannel activation reaches over 120 million U.S. households via CTV, display, video, audio, and SmartMail, ensuring broad coverage.
“We’ve built the ‘easy button’ for advertisers outside the walled gardens,” said Amol Waishampayan, Co-Founder and Chief Product Officer at fullthrottle.ai®. “Mid-market brands deserve access to the same intelligence and capabilities as enterprise advertisers without a patchwork of tools or the need for a big agency team. This platform is built to move at the speed of retail, with a focus on transparency, efficiency, and results that matter.”
The platform's self-serve design requires no external tools, allowing marketers to manage audiences, activation, and reporting through an intuitive user experience. Outcome-based measurement offers transaction-level ROI, SKU-level insights, and SafeMatch® attribution in a single dashboard, connecting exposure to actual revenue without cookie reliance.
“Social platforms have shown how much value can be unlocked by effectively serving the SMB market,” Waishampayan added. “We’re bringing the same simplicity and performance to SMB’s outside of the walled gardens.”
With over 85% audience match rates and a closed-loop system, fullthrottle.ai® empowers SMBs to compete effectively, reducing costs and improving efficiency in digital advertising.
This launch positions fullthrottle.ai® as a game-changer for mid-market marketers, providing enterprise-level tools in an accessible format to drive real business outcomes amid evolving AdTech challenges.
fullthrottle.ai® is the AdTech Easy Button for the mid-market. The platform combines AI-powered identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless experience. With no reliance on cookies, 85%+ match rates, and an intuitive self-serve interface, fullthrottle.ai® empowers marketers to drive real business outcomes at scale and with ease.
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