.jpg)
Flexential, a leading provider of secure and flexible data center solutions, has leveraged ON24’s AI-powered Analytics and Content Engine (ACE) to transform its digital engagement strategy, tripling its audience reach and accelerating campaign creation by 4X. Announced on August 26, 2025, this partnership highlights the power of AI-driven marketing, with ON24’s platform enabling Flexential to streamline processes and enhance efficiency, per a 2024 ON24 report stating AI users are 7X more likely to exceed business goals.
Flexential, managing 40+ data centers and serving clients with customized IT solutions, previously faced challenges with manual, time-consuming marketing processes and disjointed programs. By adopting ON24’s Intelligent Engagement Platform with ACE, Flexential streamlined workflows, creating consistent, on-brand experiences. “ON24 has greatly improved both our efficiency and our results across all our marketing processes,” said Kim Johnston, Vice President of Revenue Marketing at Flexential. The platform’s AI automates content creation from webinars, with 30% of attendees now engaging through on-demand content.
ON24’s ACE enables Flexential to generate blogs, social clips, and nurture emails from simulive recordings, accelerating campaign creation and boosting engagement. “Flexential proves how AI-powered insights and automation can unlock new levels of scale,” said Mark Bornstein, VP of Marketing at ON24. The platform’s integrations with CRMs like Salesforce and HubSpot enhance customer intelligence, enabling data-driven decisions across Flexential’s operations.
The B2B marketing tech market, valued at $6.5B in 2024, is projected to grow at a 14% CAGR through 2030, driven by AI adoption. ON24, with 2,100+ clients including 4 of the 6 largest global software firms, leads in intelligent engagement, competing with platforms like Zoom Webinars and Webex Events. Flexential’s success, detailed in an ON24 case study, aligns with trends from the 2025 Digital Engagement Benchmarks Report, showing 53% registrant-to-attendee conversion for live and on-demand events.
ON24’s stock (ONTF) rose 8% to $7.12 post-announcement, with a market cap of $350M. Flexential’s adoption of ON24’s platform, alongside its 100Gbps private network backbone, strengthens its market position in the $50B data center industry. The partnership showcases how AI can transform B2B marketing, driving revenue and efficiency.
Flexential’s collaboration with ON24 demonstrates the transformative potential of AI in scaling marketing efforts, setting a benchmark for B2B engagement with measurable results.
Flexential empowers the IT journey of the most complex businesses by offering customizable IT solutions designed for today’s demanding high-density computing requirements. With colocation, cloud, connectivity, data protection, and professional services, the FlexAnywhere® platform anchors our services in 40+ data centers across 18 highly connected markets on a 100Gbps private network backbone. Flexential solutions are strategically engineered to meet the most stringent challenges in security, compliance, and resiliency.
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.