Feature.io, an entertainment technology company, announced a strategic partnership with Luma AI on June 23, 2025, to revolutionize audience engagement. By integrating Luma’s advanced Ray2 video model into Feature’s Smart Content™ ecosystem, the collaboration aims to deliver highly personalized, interactive experiences for media, sports, and entertainment audiences. As shown in the finance card above, Feature.io’s stock is not publicly traded.
Feature.io partners with Luma AI to enhance audience engagement.
Integrates Luma’s Ray2 video model with Feature’s Smart Content™.
Targets media, sports, and entertainment with personalized experiences.
Powers Lollipop Racing project with Mobil 1 and Porsche.
Drove 100M+ impressions for Netflix’s Love Death + Robots campaign.
Signals Feature.io’s upcoming Series A investment round.
Feature.io’s Smart Content™ ecosystem, trusted by brands like Mobil 1 and Netflix, transforms passive audiences into active, measurable communities. The partnership with Luma AI introduces the Ray2 video model, known for fast, coherent motion and ultra-realistic visuals, enabling scalable, AI-driven storytelling. This collaboration enhances digital experiences, offering creators tools for deeper personalization and monetization.
Luma’s Ray2 model features advanced multimodal reasoning, making rich, controllable worldbuilding accessible to creators. “At Luma, we’re focused on building transformative multimodal AI that empowers creators and enterprises, and this partnership advances that goal,” said Amit Jain, CEO of Luma AI. “By combining our generative technology with Feature’s platform, we’re delivering more immersive, scalable digital experiences—and moving closer to a future where AI meaningfully enhances how we create, connect, and engage.”
The partnership’s impact is showcased in Lollipop Racing, a Feature.io project presented by Mobil 1 and featuring Porsche’s 911 GT3 R. “Our partnership with Luma AI enables a new layer of personalization that actively engages audiences, rewards participation, and delivers measurable outcomes,” said Steven Ilous, CEO and Founder of Feature.io. “Together, we’re creating a foundational infrastructure for the future of audience connection.” With a team including David Ayer and Marisha Mukerjee, the project leverages AI-enhanced storytelling to redefine fan engagement.
Feature.io’s Smart Content™ previously generated over 100 million impressions and 650,000 new users for Netflix’s Love Death + Robots campaign. The Luma partnership builds on this success, targeting industries like sports and entertainment. The announcement also aligns with Feature.io’s upcoming Series A funding round, signaling strong market momentum and investor confidence in its vision for the engagement economy.
By combining Feature.io’s Smart Content™ with Luma AI’s cutting-edge generative technology, this partnership sets a new standard for interactive, personalized digital experiences. It positions both companies to lead the evolution of audience engagement, empowering creators and brands to connect with communities in innovative ways.
Feature is the smart-content platform powering the Engagement Economy. By transforming passive content into measurable and personalized audience experiences, Feature provides creators, brands, and platforms with unparalleled opportunities for monetization, engagement, and audience loyalty.
Luma is building multimodal general intelligence that understands and operates in the physical world. Its flagship platform, Dream Machine, enables anyone to generate photorealistic video and images from simple prompts, and now powers content creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generative model capable of creating realistic visuals with stunning detail and natural motion. Luma's models are used by top entertainment studios and ad agencies as well as technology leaders like Adobe and AWS, and are available via subscription or API. The company is backed by Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners.
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