Feature.io, an entertainment technology company focused on redefining audience engagement, has announced a strategic partnership with Luma AI, a leader in multimodal AI. This collaboration integrates Luma’s advanced Ray2 video model into Feature’s Smart Content™ ecosystem, enabling creators and brands to transform passive audiences into active, measurable, and monetizable communities.
Feature.io and Luma AI partner to enhance audience engagement with AI-driven video.
Luma’s Ray2 model delivers realistic, scalable, and personalized video content.
Feature’s Smart Content™ generated 100M+ impressions for Netflix’s campaign.
Partnership powers Lollipop Racing, a Mobil 1 and Porsche-backed project.
Enables creators to build interactive, measurable fan experiences.
Signals Feature.io’s upcoming Series A investment round.
Feature.io’s Smart Content™ ecosystem, trusted by brands like Mobil 1 and Netflix, empowers creators to deliver interactive and personalized audience experiences. In a campaign for Netflix’s Love Death + Robots, Feature’s technology achieved over 100 million impressions and attracted 650,000 new users. By integrating Luma AI’s Ray2 video model, known for its fast, coherent motion and ultra-realistic visuals, the partnership enhances Feature’s ability to create scalable, engaging content that drives measurable outcomes. “Our partnership with Luma AI enables a new layer of personalization that actively engages audiences, rewards participation, and delivers measurable outcomes,” said Steven Ilous, CEO and Founder of Feature.
Luma AI’s Ray2 model brings cutting-edge multimodal AI capabilities, enabling creators to generate photorealistic videos with natural motion and advanced reasoning. This technology supports rich, controllable worldbuilding, making it accessible for creators across media, sports, and entertainment. “At Luma, we’re focused on building transformative multimodal AI that empowers creators and enterprises, and this partnership advances that goal,” said Amit Jain, CEO of Luma AI. The integration of Ray2 into Feature’s platform unlocks new creative and commercial potential for brands seeking to connect with audiences in the engagement economy.
The partnership’s impact is showcased in Lollipop Racing, a high-profile project presented by Mobil 1 and featuring Porsche’s 911 GT3 R. With a team including Executive Producer David Ayer (Training Day) and Showrunner Marisha Mukerjee (Halo), the project leverages Feature’s Smart Content™ and Luma’s AI to deliver immersive storytelling. Recently featured in Variety, Lollipop Racing demonstrates how AI-enhanced content can create engaging, scalable fan experiences, setting a new standard for creator-brand collaborations.
Feature.io and Luma AI are positioned at the forefront of the engagement economy, where passive content consumption evolves into active, measurable interactions. This partnership provides creators and brands with tools to foster audience loyalty, enhance monetization, and deliver personalized experiences at scale. The announcement also aligns with Feature’s upcoming Series A investment round, signaling strong market momentum.
By combining Feature’s smart-content infrastructure with Luma’s generative AI, this collaboration redefines how creators and brands engage audiences, paving the way for innovative, data-driven storytelling in media and entertainment.
Feature is the smart-content platform powering the Engagement Economy. By transforming passive content into measurable and personalized audience experiences, Feature provides creators, brands, and platforms with unparalleled opportunities for monetization, engagement, and audience loyalty.
Luma is building multimodal general intelligence that understands and operates in the physical world. Its flagship platform, Dream Machine, enables anyone to generate photorealistic video and images from simple prompts, and now powers content creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generative model capable of creating realistic visuals with stunning detail and natural motion. Luma's models are used by top entertainment studios and ad agencies as well as technology leaders like Adobe and AWS, and are available via subscription or API. The company is backed by Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners.
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