Evolv AI, a leader in AI-driven digital experience optimization, has introduced a groundbreaking workflow that streamlines the ideation, prototyping, and deployment of A/B tests. Announced on August 26, 2025, this solution enables marketing, product, and growth teams to optimize digital experiences efficiently. Additionally, Evolv AI offers a limited-time, two-month free trial with unlimited A/B tests to prepare brands for peak holiday traffic.
Evolv AI launches a unified workflow for A/B testing and optimization.
Ideate, plan, prototype, and deploy tests in one seamless platform.
Features Level-4 code generation for rapid, accurate prototyping.
Two-month free trial with unlimited A/B tests for holiday readiness.
Eliminates bottlenecks in traditional experimentation processes.
Sign-up deadline for the offer is October 1, 2025.
Evolv AI’s new workflow transforms the experimentation process by integrating ideation, planning, prototyping, and deployment into a single platform. Teams can input business context, such as target journeys and brand guidelines, to generate a custom experimentation roadmap prioritized by impact. The planning phase aligns stakeholders, while the prototyping stage leverages Evolv AI’s Web Editor with Level-4 code generation to create test variations quickly, reducing dependency on design and engineering resources. Once deployed, the system learns from user behavior, refining future experiments for optimal results.
The enhanced Web Editor, powered by Cali, introduces Level-4 code generation with visible progress cues, such as screenshots and JavaScript execution, ensuring accuracy. Cali can create new components, iterate designs, and validate implementations, offering greater precision than previous generative tools. This capability allows teams to prototype rapidly without extensive technical expertise, accelerating the path to live experiments.
To support businesses preparing for holiday traffic spikes, Evolv AI offers two months of free access with unlimited A/B tests. The offer includes fully managed onboarding and support for setup, strategy, and execution. Limited spots are available, with a sign-up deadline of October 1, 2025. “This release represents a major step forward for digital experimentation,” said Megan Wells, VP Marketing at Evolv AI. “For the first time, businesses can manage the entire optimization lifecycle in one place—from identifying the right opportunities to validating them in-market—without the delays that slow down innovation.”
Traditional A/B testing is hindered by time-consuming ideation debates, siloed design and development cycles, and manual efforts to launch and measure experiments. Evolv AI’s platform eliminates these bottlenecks, enabling faster deployment of optimized customer experiences. The system’s continuous learning from live interactions ensures businesses can adapt quickly to changing user behaviors, driving measurable results in under 90 days.
Evolv AI’s innovative workflow and limited-time holiday offer empower businesses to enhance digital experiences with speed and precision. By simplifying A/B testing and leveraging AI-driven insights, Evolv AI helps brands unlock growth opportunities and prepare for the critical holiday season.
Evolv AI is the world's leading platform for AI-driven experience optimization, helping companies deliver better digital journeys through continuous experimentation. By combining machine learning with human creativity, Evolv AI enables organizations to ideate, test, and scale winning experiences across web and digital channels. Leading enterprises trust Evolv AI to accelerate growth, reduce time-to-value, and create seamless, personalized experiences for their customers.
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