Emplifi has partnered with Reddit to integrate real-time Reddit data directly into Emplifi Fuel, transforming authentic community conversations into actionable, industry-specific insights and recommended tactics for brands in Retail, CPG, Sports, Entertainment, and beyond.
Reddit hosts some of the internet’s most genuine, unfiltered conversations, making it a unique reservoir of consumer motivations, preferences, and emerging trends. Emplifi’s integration moves beyond passive social listening by synthesizing these signals through AI-powered analytics and feeding them directly into Emplifi Fuel’s intelligent execution engine. This creates a closed loop where authentic community insights inform specific, measurable objectives and recommended actions within industry-focused Command Centers.
Emplifi Fuel applies Reddit data to generate tailored recommendations across key industries:
The integration enables secure, aggregated analysis of Reddit data within Emplifi’s ecosystem, powering:
Reddit data is processed exclusively within Emplifi’s secure systems to produce aggregated insights and workflow recommendations; it is not used to train, fine-tune, or improve AI or machine learning models.
“Commerce, care, and social are not end goals themselves; they are enablers. What really matters is managing the funnel to drive performance,” said Ohad Hecht, Chief Executive Officer at Emplifi. “By feeding Reddit’s authentic data into Emplifi Fuel, we are giving brands a distinct competitive advantage. We aren't just showing them what people are saying; we are using AI-powered analysis to synthesize aggregated insights from that data into recommended actions within our vertical Command Center. This partnership turns the internet’s largest focus group into a driver for revenue and operational agility.”
“Reddit is the most human place on the internet. It is where real conversations happen, shaping the decisions that influence markets,” said Jonathan Flesher, VP of Business Development & Partnerships, Reddit. “Emplifi understands that enterprise brands need to bridge the gap between listening and doing, and by partnering with Reddit, will have the ability to apply AI-powered analytics to analyze aggregated Reddit insights at scale.”
About Emplifi
Emplifi is a leading social media marketing platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.
About Reddit
Reddit is a community of communities. It is built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and more than 116 million daily active unique visitors, Reddit is one of the internet's largest sources of information.
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