Elevate Communications has bolstered its executive team and internal leadership through key appointments and promotions, enhancing its capacity to deliver integrated, high-impact strategic communications and digital PR programs for leading corporate, financial, healthcare, nonprofit, and sports brands.
Elevate Communications, a Boston-based strategic communications and digital PR firm, has announced a series of senior hires and internal promotions designed to expand its strategic depth and support ongoing client success. The moves align with the agency’s mission to elevate mindshare and market share for leading brands across diverse sectors.
“Elevate’s growth has always been fueled by exceptional talent and a relentless focus on client impact,” said Keith Gainsboro, Chief Executive Officer of Elevate Communications. “These strategic hires and promotions significantly enhance our ability to deliver integrated communications programs that align brand storytelling with business performance. As our clients’ needs continue to evolve, this expanded leadership team positions Elevate to help them lead with clarity, credibility, and influence in their industries.”
Scott Bernstein joins as Partner and Chief Strategy Officer, drawing on more than 40 years of experience in integrated marketing and communications. His background includes senior leadership roles with major brands such as National Amusements, Inc., World Wrestling Entertainment (WWE), and Hard Rock Cafe, as well as founding and senior agency positions. Bernstein will lead Elevate’s digital team, shape agency-wide strategy, drive innovation, and oversee integrated program development.
Eric Kraus has been named Senior Public Relations Strategist, bringing deep expertise in global corporate communications, public affairs, and crisis management. His career spans senior executive roles at Fortune 500 companies, including Vice President of External Relations at Gillette (Procter & Gamble), Senior Vice President and Chief Communications and Public Affairs Officer at Covidien, Chief Communications Officer at Bacardi Ltd., and Executive Vice President of Corporate Affairs at Clean Harbors. Kraus will advise clients across consumer products, healthcare, pharmaceuticals, high technology, and entertainment, while serving as a key member of Elevate’s crisis communications team.
Jill Lazzaro has been elevated to Senior Account Supervisor and Media Relations Director. Since joining Elevate in 2021, she has played a central role in the agency’s earned media practice, securing high-impact placements in national and regional broadcast outlets for clients including Blue Cross Blue Shield of Massachusetts, Boston Globe Media, Boston Legacy FC, Navy SEAL Foundation, and U.S. Ski & Snowboard. Her prior experience includes roles at MSNBC, NBCUniversal, CBS News, and GateHouse Media.
Molly Maravel has been promoted to Account Executive, reflecting her consistent performance and expanded responsibilities. After starting through Elevate’s internship program in 2022 and transitioning to full-time in 2023, she has become a key contributor on accounts such as Boston Globe Media, Pine Street Inn, and RODE Architects.
These leadership enhancements position Elevate Communications to meet growing client demands for sophisticated, results-oriented communications in a dynamic media landscape.
About Elevate Communications
Elevate Communications is a strategic communications and digital PR firm dedicated to elevating mindshare and market share for leading corporate, financial, healthcare, nonprofit, and sports brands. Founded in 2004, Elevate is headquartered in Boston, with senior personnel strategically located across major U.S. markets. Elevate’s seasoned strategists, brand advocates, and creative storytellers deliver high-impact corporate communications, media relations, influencer engagement, and integrated PR programs that harness the power of earned media to drive measurable results. Known for its disciplined strategy, bold storytelling, and unwavering commitment to client success, Elevate is a trusted partner to brands navigating complex communications challenges.
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