In an era of significant market volatility, retailers require a more connected and holistic view of consumer behavior and competitive dynamics to make confident decisions. To address this need, retail intelligence firm EDITED and global consulting firm AlixPartners have announced a strategic collaboration. This partnership combines EDITED's real-time market data and analytics with insights from AlixPartners' Consumer Sentiment Index (CSI) to equip retailers with actionable intelligence for navigating shifting pricing trends and product strategies.
EDITED and AlixPartners are collaborating to provide integrated retail intelligence.
The partnership combines EDITED's real-time market data with AlixPartners' consumer sentiment insights.
They have co-authored an industry report, "Resetting the Playbook," on apparel pricing strategies for 2025.
A joint webinar will explore how assortment, pricing, and consumer behavior are shaping retail performance.
The goal is to help retailers move from reactive tactics to truly strategic, data-driven decisions.
The initiative aims to turn market volatility into a competitive advantage.
The core value of the collaboration lies in merging two powerful data sets. EDITED provides a live view of the market through the analysis of thousands of SKUs, tracking pricing, assortment, and promotions. AlixPartners contributes its deep, survey-based understanding of consumer sentiment from over 9,000 U.S. consumers. Together, they offer a complete picture that reflects both what is happening in the market and why it is happening from the consumer's perspective.
The initiative is designed to help retailers transition from a reactive posture to a proactive, strategic one. By connecting marketplace data with consumer insights, brands can make more informed business decisions. As Doug Kofoid, CEO at EDITED, stated, “Retailers are facing an environment where agility and connected insights are critical. By pairing AlixPartners’ deep understanding of consumer sentiment with our real-time market data, we’re helping retailers make decisions that reflect both what customers say and what the market shows.”
The partnership has already produced a co-authored industry report titled “Resetting the Playbook: How Apparel Retailers Can Win on Price in 2025.” This report examines how leading apparel retailers are rethinking their pricing strategies to protect margins and drive growth in the current competitive landscape, providing a focused analysis on a key challenge for the sector.
The collaboration underscores the growing need for integrated data in a complex retail environment. John Samuel, Partner & Managing Director at AlixPartners, emphasized that the retailers seeing the biggest upside are those "connecting the dots between marketplace data, consumer insights, and business decisions." He noted that by layering in AI and machine learning, brands can "move from reactive to truly strategic. That’s how brands turn volatility into an advantage."
AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges. Our clients include companies, corporate boards, law firms, investment banks, private equity firms, and others. Founded in 1981, AlixPartners is headquartered in New York and has offices in more than 20 cities around the world.
EDITED is the world’s leading AI solution for retail that empowers brands and retailers with real-time insights and actionable recommendations around assortment, pricing, and site merchandising. We help retailers drive better business outcomes by providing a holistic view that is market-informed, profit-aware, and customer-centric. The world’s most successful brands and retailers use EDITED’s platform to get closer to their best customers and future-proof their business.
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