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EngageLab, a global leader in AI-powered omnichannel customer engagement, has successfully implemented its AppPush and WhatsApp Business API solutions for E-GetS, a prominent Southeast Asian e-commerce and local services platform. This collaboration has elevated user interactions, streamlined operations, and fueled business expansion across Cambodia, Laos, Thailand, and Vietnam, addressing the region's diverse mobile landscape and communication preferences.
E-GetS, operating as a key player in local services, food delivery, group buying, e-commerce, and digital payments, encountered hurdles in scaling user engagement amid rapid growth across Southeast Asian countries. Fragmented Android devices, unstable telecom networks, and the need for multilingual support in Cambodia, Laos, Thailand, and Vietnam complicated reliable push notifications and channel effectiveness. With WhatsApp emerging as the preferred messaging platform, traditional methods fell short, limiting personalized interactions and timely updates essential for user retention in this mobile-first region.
To counter these issues, EngageLab deployed its advanced AppPush solution, engineered for Southeast Asia's diverse ecosystem. By supporting multiple channels—including FCM, APNS, Huawei, Xiaomi, OPPO, vivo, and EngageLab's proprietary push—the platform achieves maximum reach and resilience. Five worldwide data nodes, with a key hub in Singapore, facilitate swift, uninterrupted delivery even during high-traffic periods or network disruptions.
Multilingual capabilities automatically tailor notification content to users' device language settings, ensuring relevance for E-GetS's multicultural audience. This has resulted in delivery rates up to 40% above industry standards, enabling consistent transmission of order confirmations and promotional messages that drive e-commerce conversions and user loyalty.
Leveraging WhatsApp's market dominance, EngageLab integrated the WhatsApp Business API to enhance authentication and service communications. Users now receive one-time verification codes via WhatsApp for secure, frictionless logins, bypassing unreliable SMS alternatives prevalent in the region.
For ongoing engagement, the API delivers real-time notifications on orders, deliveries, payments, and support, incorporating rich media and customizable multi-language templates. This approach not only heightens user satisfaction but also aligns with Southeast Asia's preference for instant, conversational messaging, fostering deeper connections in digital payment and local services sectors.
The deployment has delivered tangible outcomes: an 18% rise in daily active users shortly after rollout, a 22% improvement in order completion rates through dependable alerts, and more than 20% savings in operational costs via optimized messaging and billing controls. These gains underscore the effectiveness of EngageLab's unified omnichannel strategy in supporting scalable customer engagement for e-commerce platforms navigating Southeast Asia's complexities.
The E-GetS Operations Team reflected on the partnership: “EngageLab’s solutions have been game-changers for our business across Southeast Asia. We’re now able to reach our users instantly, in their language and on their preferred channel, no matter what device or country. The unified platform and smart billing have streamlined our operations and significantly boosted our ROI.”
This success highlights EngageLab's prowess in delivering AI-driven, region-specific solutions that empower businesses to thrive in dynamic markets, blending technology with cultural nuance for sustained growth.
E-GetS is a leading Southeast Asian local services and e-commerce platform, operating across Cambodia, Laos, Thailand, and Vietnam. With over 3 million app downloads, E-GetS offers a wide range of services—including food delivery, group buying, e-commerce, and digital payment solutions—serving millions of users in a highly multilingual and multicultural environment.
EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, unites technology and versatility to offer seamless customer interactions and marketing automation across every channel, including Email, AppPush, WebPush, OTP, SMS and WhatsApp Business. It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.
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