Digital Brands Group, Inc. is advancing its strategy to build an integrated suite of AI-powered technology tools aimed at protecting and growing consumer brands in the global digital marketplace. In response to the estimated $1.7 trillion annual counterfeit economy, the company is onboarding specialized solutions, beginning with SECUR3D Inc.'s AI-driven intellectual property protection platform, to help brands combat unauthorized use and maintain consumer trust at scale.
Digital Brands Group (DBG) is building a suite of AI-driven tools to protect and grow modern consumer brands in global eCommerce.
The initiative addresses the massive $1.7 trillion annual counterfeit economy, which erodes brand equity and diverts legitimate revenue.
The first integrated provider is SECUR3D Inc., whose AssetSafe™ platform uses AI to identify and address counterfeit products and trademark misuse across digital channels.
SECUR3D's technology has been deployed for major entertainment franchises like Godzilla, Star Trek, and Jurassic World.
DBG's strategy positions the company as a technology-enabled platform, moving beyond its role as a brand operator to offer these tools to its portfolio and external partners.
The company plans to introduce further AI and data-centric solutions to expand the platform's capabilities, creating an integrated defense for digital brand identity.
The move comes as brand misuse and counterfeiting have become a pervasive issue in online commerce, directly threatening consumer trust and legitimate revenue streams. By assembling an ecosystem of technology solutions, Digital Brands Group aims to provide brands with scalable defenses against these digital-age threats. The initial focus is on tools for intellectual property protection, counterfeiting detection, data integrity, and digital trust.
"Digital brands today face a rapidly evolving threat landscape as commerce, content, and IP move online," said Hil Davis, Chief Executive Officer of Digital Brands Group. "Our goal is to build a scalable suite of tools that helps brands protect their identity, maintain consumer trust, and operate more securely in digital environments."
The first key technology integrated into this ecosystem is SECUR3D's flagship platform, AssetSafe™. This AI-powered system is designed to proactively identify, monitor, and enforce against unauthorized use of brand assets. Its capabilities extend across eCommerce marketplaces and social channels, targeting counterfeit products, copied designs, and trademark infringements. SECUR3D brings proven experience, having supported high-profile intellectual property associated with globally recognized entertainment franchises.
This partnership represents a foundational step in DBG's broader vision. SECUR3D is among the first providers onboarded, with the company expecting to continue adding complementary tools to expand the platform's overall functionality and reach over time.
Digital Brands Group's initiative marks a strategic evolution for the company. By developing this integrated technology stack, DBG is positioning itself as more than a portfolio brand operator; it aims to become a technology-enabled platform that supports the next generation of digital commerce. The company plans to deploy these tools across its own portfolio of brands and make them available to select external brand partners, creating a new revenue stream and value proposition.
The planned introduction of additional AI-driven and data-centric solutions will further solidify this offering, aiming to create a comprehensive, one-stop-shop for brand protection and growth in complex online environments.
Digital Brands Group's development of an AI-powered brand protection suite is a direct response to the escalating costs and risks of the digital counterfeit economy. By leveraging proven technology like SECUR3D's AssetSafe™ and planning for an expanded ecosystem, DBG is creating a defensible platform that addresses a critical pain point for modern brands. This strategic pivot from pure brand operation to a hybrid tech-service model could unlock significant value, providing both internal portfolio security and an external, scalable solution for partners navigating the threats of global eCommerce.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
About Secur3D
SECUR3D is an AI-powered brand and intellectual property protection company. Its AssetSafe™ platform provides proactive detection, monitoring, and automated enforcement to help brands identify and address unauthorized use of IP across global eCommerce marketplaces and digital channels. SECUR3D has supported a wide range of high-profile consumer and entertainment IP across multiple industries
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