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The B2B engagement technology landscape is consolidating with a major strategic acquisition. Cvent, a leader in meetings and events technology, has entered into a definitive agreement to acquire ON24, a prominent intelligent engagement platform, in an all-cash transaction valued at approximately $400 million, aiming to create a comprehensive suite for digital and in-person experiences.
Cvent is acquiring ON24, an intelligent engagement platform, for roughly $400 million in cash.
The deal offers a 62% premium over ON24's share price prior to acquisition interest disclosure.
The merger combines Cvent's event technology with ON24's webinar, digital engagement, and AI workflows.
ON24 will become a privately held company, with its stock delisted following the transaction's close.
The acquisition aims to support marketing, sales, and event teams as buyer journeys grow more complex.
The transaction is expected to close in the first half of 2026, pending shareholder and regulatory approval.
This transaction brings together two highly complementary B2B technology providers. ON24's strengths in enterprise-grade webinars, first-party engagement data, and AI-powered digital workflows are set to integrate with Cvent's robust platform for managing in-person, virtual, and hybrid events. The combined entity is positioned to offer a full-stack solution for enterprises seeking to orchestrate high-impact engagement across an increasingly digital and complex buyer journey.
The acquisition price of $8.10 per share represents a significant premium, underscoring the strategic value Cvent places on ON24's capabilities. For ON24, the deal provides a liquidity event for shareholders and the resources of a larger private entity. Strategically, the move allows Cvent to expand its offering beyond event management into broader sales and marketing engagement, leveraging ON24's AI and data insights to create a more intelligent and connected platform.
Following the close of the transaction, which is anticipated in the first half of 2026, ON24 will operate as a private company under Cvent's ownership. The union is designed to enhance how brands engage audiences by seamlessly blending digital touchpoints with physical events. This acquisition reflects a broader trend of consolidation in the marketing and sales technology stack, as vendors seek to provide more unified, data-driven, and efficient solutions to enterprise customers.
The merger of Cvent and ON24 creates a formidable contender in the enterprise engagement space, aiming to bridge the gap between event-driven marketing and always-on digital engagement through a combined platform powered by first-party data and AI.
About ON24
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine our leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.
ON24 provides industry-leading companies, including 3 of the largest global software companies, 4 of the top global asset management firms, 3 of the largest global pharmaceutical companies and 3 of the largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences.
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