COVU, Inc., a leader in AI-native customer servicing for the insurance industry, announced its seventh acquisition, Aduna Insurance Agency, on August 1, 2025. Based in Norwalk, California, Aduna marks a key step in COVU’s national expansion, integrating a long-time partner into its platform to ensure seamless customer transitions amid industry shifts.
COVU acquires Aduna Insurance Agency, its seventh strategic acquisition.
Aduna, a partner since 2022, serves a 95% Hispanic customer base in California.
Nationwide’s 2026 policy non-renewals prompt COVU’s proactive carrier transitions.
65–70% of Aduna’s book eligible for direct transfer; remainder remarketed.
COVU’s AI platform reduces costs by 75% and resolves 33% of inquiries autonomously.
Total funding of $32M supports COVU’s expansion in the $80B U.S. agency market.
Aduna, a COVU platform partner since 2022, has been fully serviced by COVU’s AI-native infrastructure, managing its book end-to-end. The acquisition formalizes this relationship, eliminating legacy debt and ensuring operational continuity for Aduna’s predominantly Hispanic customer base. “We didn’t acquire Aduna to change how it operates—we’ve already been powering it,” said Ali Safavi, CEO of COVU. “We acquired it to preserve continuity for the customers and give the agency owner an outcome that made sense.”
Aduna’s portfolio, with 95% of premiums historically placed through Nationwide, faces disruption due to Nationwide’s planned non-renewal of all policies by September 2026. COVU is proactively transitioning 65–70% of Aduna’s book via direct carrier transfers, with the remainder remarketed across its network of carriers like Chubb, Travelers, and Progressive. This strategy minimizes disruption, offering customers modernized policy management and expanded coverage options.
Unlike traditional roll-ups, COVU acquires agencies only when owners seek to exit, preserving their legacy and customer relationships. Aduna joins COVU’s portfolio of six prior acquisitions: CIII, Lords, Leland, Mitchell, Uno, and Ford. Each strengthens COVU’s platform, which combines AI automation with human expertise to reduce costs by up to 75% and resolve 33% of customer inquiries autonomously. The company’s $32 million in funding, including a $22 million Series A, supports its growth in the $80 billion U.S. insurance agency market.
The U.S. insurance agency market is undergoing rapid digital transformation, with AI adoption growing at a 25% CAGR. COVU’s model, praised on X for its innovative approach (@Covu_Inc), competes with firms like Applied Systems by offering a hybrid AI-human platform. Its acquisitions, including Aduna, enhance carrier relationships and operational efficiency, addressing challenges like wildfires and economic volatility. The platform’s ability to handle 95% of non-inquiry emails autonomously highlights its scalability.
COVU’s acquisition of Aduna Insurance Agency reinforces its leadership in AI-native insurance servicing, ensuring customer continuity and agency legacy while navigating a shifting risk landscape. By integrating trusted local agencies into its platform, COVU is redefining insurance servicing for a tech-driven future.
COVU is a transformative platform designed to revolutionize the insurance servicing industry through AI-native solutions combined with human support. The company is dedicated to enhancing customer experiences and operational efficiency for insurance agencies while providing flexible servicing models to meet the demands of modern consumers.
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