Comviva, a global leader in customer experience and data monetization solutions, has partnered with Amazon Web Services (AWS) to advance its AI-first transformation and SaaSification strategy. This collaboration leverages AWS’s artificial intelligence and machine learning capabilities to enhance Comviva’s product suite, driving innovation, scalability, and operational excellence.
Comviva partners with AWS to accelerate AI-first transformation.
AWS powers generative AI use cases across Comviva’s product suite.
SaaSification enhances scalability and speeds up deployments.
AI-driven productivity boosts developer efficiency by over 20%.
BlueMarble Intelligence automates 90% of manual business rules.
MobiLytix platform integrates generative AI for real-time marketing.
Comviva is embedding advanced AI and generative AI capabilities into its products, including Ngage-CNPaaS, API Marketplace, MobiLytix, BlueMarble, and mobiquity. By leveraging AWS’s AI and machine learning services, such as Amazon Q and Amazon Bedrock, Comviva delivers predictive insights, actionable analytics, and enhanced customer engagement, setting new benchmarks in the digital solutions industry.
Through AWS’s robust infrastructure, Comviva is transitioning its intellectual properties to a SaaS model, enabling rapid feature deployment, improved system reliability, and seamless scalability. This shift ensures consistent performance during peak demand and supports a growing user base without compromising service quality, facilitating faster time-to-market for clients.
Comviva’s AI-driven transformation is yielding significant efficiency improvements. AI assistants are reducing support ticket resolution times by 20%, targeting 90% accuracy. Developer and testing productivity has increased by over 20%, while AI-powered security processes are expected to achieve over 80% accuracy in threat detection, enhancing operational excellence and client value.
A key milestone is BlueMarble Intelligence, which uses AI-driven automation to simplify operations and boost revenue predictability. Its Business Rules Intelligence reduces manual work by 90% by converting natural inputs into technical rules, while Order Management Intelligence cuts disruptions by 80%, resolving errors in minutes.
Comviva is upgrading its MobiLytix Real-Time Marketing platform with two generative AI agents powered by AWS: an Analytics Agent for actionable insights and a Campaign Agent for rapid campaign configuration. These enhancements enable faster, data-driven marketing strategies, improving customer engagement and outcomes.
V.G. Sundar Ram, Head of Business Development, AWS India and South Asia, commented, "As Comviva accelerates its AI-first transformation, we are excited to be a key enabler in its journey. Since the inception of our collaboration, AWS has supported Comviva in driving AI-fication across its product suite and advancing its SaaS strategy, positioning the company for sustained growth and market leadership."
Rajesh Chandiramani, Chief Executive Officer, Comviva, added, "At Comviva, we are fully embracing AI as the cornerstone of our transformation to deliver unparalleled customer experiences and drive sustainable growth. Our collaboration with AWS has been pivotal in accelerating this journey, and we look forward to continuing to innovate together as we expand our reach into new global markets."
This partnership positions Comviva to deliver next-generation digital solutions, combining AWS’s scalable infrastructure with AI-driven innovation to drive growth and competitive advantage for its clients worldwide.
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