The Channel Marketing Association (CMA) has launched ChannelGTM.ai, a new AI-powered service designed to support vendor-side channel professionals. This specialized tool, built on Structured's enterprise-grade AI platform and implemented by channelWise, provides channel leaders with instant, context-rich insights drawn from the CMA's extensive knowledge base. The initiative aims to transform channel strategy into a more accessible and actionable discipline, enabling teams to make faster, more informed decisions.
The Channel Marketing Association (CMA) has launched ChannelGTM.ai, an AI service for vendor-side channel teams.
The platform is powered by Structured's enterprise-grade AI technology for security and scalability.
It provides tailored insights for channel go-to-market strategy, program design, and partner enablement.
Unlike general AI, it is trained exclusively on the CMA's curated library of channel-specific content.
The tool assists with tasks from recruitment and training to campaign planning and ROI measurement.
This launch represents a strategic collaboration between the CMA, Structured, and channelWise.
ChannelGTM.ai is the result of a focused collaboration between three key players in the channel ecosystem. The CMA provides the strategic content and drives member adoption, ensuring the tool remains relevant and valuable. Structured supplies the underlying AI-first engine, delivering the security, scalability, and intelligent orchestration required for enterprise use. channelWise leads the product implementation, ensuring the functionality directly addresses the real-world challenges faced by channel professionals.
The core value of ChannelGTM.ai lies in its specialized training and practical application. It is designed to answer strategic and operational questions across the entire partner lifecycle. This includes guidance on program design, partner onboarding, marketing development funds (MDF) proposals, campaign planning, recruitment strategies, and performance measurement through quarterly business reviews (QBRs) and scorecards.
The tool has already garnered strong endorsements from industry veterans. “I am excited to see the CMA supporting their members with our technology, which is a strategic application of Structured’s AI-first platform,” said Daniel Nissan, Founder & CEO of Structured. “CMA is equipping their members to better understand and activate proven channel strategies through an AI solution tailored to their real-world needs.”
Kathryn Rose, Co-Founder of the CMA and CEO of channelWise, added, “Our goal with ChannelGTM.ai is simple: help channel professionals plan smarter, execute faster, and prove ROI with confidence. This is about making the complexity of channel go-to-market easier to manage with AI.”
By leveraging AI tailored to the unique complexities of channel marketing, ChannelGTM.ai empowers professionals to streamline operations and drive more effective partner-led growth.
Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.
The Channel Marketing Association (CMA) is a professional organization dedicated to advancing channel marketing excellence in the IT and telecom industries. Founded by channel marketers for channel marketers, CMA fosters a collaborative community focused on sharing best practices, resources and education to elevate the impact of channel marketing. Through industry recognition programs, exclusive events and professional development initiatives, CMA empowers marketers to drive innovation, build stronger partnerships and accelerate business growth.
ChannelWise is dedicated to empowering vendors, channel partners, and MSPs with the solutions, insights, and events that fuel business growth. Through enablement programs, technology that powers platforms such as PartnerGPT and ChannelGTM, and initiatives like the Coaching Café, ChannelWise provides the resources and support channel professionals need to succeed.
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