Bloomreach, the AI-powered personalization platform, has launched Loomi Connect, a new solution that bridges the gap between on-site ecommerce and conversational AI. By making its product discovery technology available through the Model Context Protocol (MCP), Loomi Connect allows brands to inject their own search algorithms and customer data directly into ChatGPT and similar platforms. This move is designed to give businesses control over how their products are recommended in AI conversations, ensuring consistency with their owned web channels.
Bloomreach launches Loomi Connect, integrating its product discovery tech with ChatGPT via MCP.
The solution lets brands use their own ecommerce search algorithms inside conversational AI.
It aims to ensure product recommendations in ChatGPT are relevant and profitable for the brand.
Nearly 50% of consumers shop with ChatGPT several times a week, per a Bloomreach survey.
Interaction data from AI chats feeds back into customer profiles for unified personalization.
The tool is available now, allowing brands to control their presence in conversational channels.
With a significant portion of consumers now shopping via ChatGPT, brands face the challenge of maintaining a consistent and profitable presence on this new channel. Loomi Connect addresses this by allowing companies to apply the same finely-tuned search intelligence used on their websites to govern how products appear in AI-driven conversations. “ChatGPT isn't the competitor to the brand experience — it's the next channel within it,” said Raj De Datta, co-founder and CEO of Bloomreach. He emphasized the need for brands to manage this channel with the same rigor applied to email or social media.
The technology functions by integrating Bloomreach's Loomi AI product discovery engine directly into apps built on the OpenAI marketplace via the Model Context Protocol. When a user queries ChatGPT for product suggestions from a connected brand, the call is routed through Loomi Connect. This ensures the results are powered by the brand's own performance data, merchandising rules, and personalization algorithms, not a generic web crawl. Furthermore, data from these AI interactions is captured and fed back into the brand's unified customer profiles within Bloomreach, creating a continuous loop of learning and personalization across all touchpoints.
The launch is a direct response to shifting consumer behavior. A recent Bloomreach survey of over 1,000 U.S. consumers indicated that nearly half shop using ChatGPT several times a week or more. Perhaps more strikingly, 41% said they would choose ChatGPT over shopping directly on an ecommerce site if forced to choose. This data underscores the urgency for brands to establish a strategic, data-controlled presence within conversational AI environments to capture and retain customer interest.
Bloomreach's introduction of Loomi Connect represents a strategic move to future-proof ecommerce personalization. By enabling brands to extend their owned search and data intelligence into the rapidly growing realm of conversational AI, the solution aims to provide consistency, control, and commercial relevance. It allows businesses to meet customers in new channels without fragmenting the customer experience or relinquishing control over product discovery and brand presentation.
About Bloomreach
Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its integrated intelligence platform, understands every customer in context — then tailors their experience in real-time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.