Aspire.io has partnered with Meta to introduce Aspire's AI Instagram Discovery, a tool designed to streamline creator discovery for brands. Powered by Instagram’s creator marketplace API and enhanced by Aspire’s conversational AI, this innovation offers brands a faster, smarter way to find high-performing creators.
Aspire.io collaborates with Meta to launch AI Instagram Discovery tool.
Uses Instagram’s creator marketplace API for precise creator matching.
Features conversational AI search and advanced performance metrics.
70% of marketers cite creator discovery as their top challenge.
Smart filters and lookalike recommendations enhance efficiency.
Trusted first-party data ensures accurate creator insights.
Finding the right creators remains a significant hurdle for brands, with 70% of marketers identifying it as their primary challenge, according to Aspire’s 2025 State of the Industry Report. Manual prospecting and sifting through countless profiles are time-intensive and inefficient. Aspire’s AI Instagram Discovery, developed in collaboration with Meta, tackles this issue by leveraging Instagram’s first-party creator marketplace API and Aspire’s proprietary AI technology to deliver curated, high-performing creator matches instantly.
The tool introduces a suite of advanced features to simplify creator discovery. Conversational AI search allows brands to input natural language queries, such as “vegan foodie creators with 50K TikTok followers in New York,” to generate precise results. Smart filters and lookalike recommendations further refine searches by surfacing creators with similar profiles. Additionally, the tool provides high-intent Reels metrics, including hook rate and engagement rate, to assess creator authenticity. Historical brand partnership data and trusted first-party authenticated data offer detailed insights into audience demographics and engagement, enabling brands to make informed decisions.
By integrating Instagram’s creator marketplace API, Aspire eliminates the need for endless profile scrolling. The API provides access to verified creator data, ensuring accuracy and reliability. Brands can now focus on building strategic partnerships that drive measurable results, rather than spending hours on manual searches. This collaboration between Aspire and Meta marks a significant step forward in making creator discovery intuitive and performance-driven.
Aspire’s AI Instagram Discovery is part of its broader Creator Discovery Suite, which offers seven distinct methods for finding creators. With access to millions of active influencers in Aspire’s Creator Marketplace, brands can leverage this tool to enhance their marketing strategies and achieve better outcomes.
To explore Aspire’s AI Instagram Discovery, brands can request a demo to see the tool in action.
Aspire is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth e-commerce companies while paying out $100M to creators around the world.
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