.jpg)
Anoki has announced a major integration with Index Marketplaces, enabling advertisers and media owners to activate AI-powered scene-level contextual intelligence across premium connected TV (CTV) supply. This collaboration positions Index as one of the first global exchanges to offer widespread access to Anoki’s advanced, moment-aware ad targeting capabilities.
• Anoki integrates with Index Marketplaces for scene-level contextual targeting
• Marketers gain real-time insights on tone, sentiment & subject matter
• Integration powers dynamic ad podding for more precise CTV ad delivery
• Boosts brand safety and relevance without personal data usage
• Enhances media owner transparency, control & inventory value
• Activation works seamlessly via existing SSP & DSP workflows
Traditional contextual tools have historically stopped at the genre or program level—limiting accuracy and the ability to align ads with meaningful content moments. Anoki’s ContextIQ platform changes that by analyzing the context of individual scenes, including tone, sentiment, and subject matter.
“Scene-level intelligence is redefining what’s possible in CTV,” said Mike Treon, Head of CTV and Video Strategy at PMG. “This gives marketers the ability to activate messages around the most relevant content moments in real time—creating performance and creative opportunities that didn’t exist before.”
By bringing Anoki’s AI-driven contextual understanding into Index Marketplaces, advertisers gain a more precise way to deliver relevant ads aligned with live and scripted content moments.
Marketers can now tap curated, high-performance deal packages designed for:
• Real-time, scene-level targeting
• Emotionally aligned ad placements
• Increased transparency and reduced waste
• Brand-safe activation across streaming and live events
“By combining Index’s drive for efficiency with Anoki’s scene-level understanding, we are enabling smarter, more emotionally aligned ad experiences,” said Cory Greenberg, Head of Streaming TV, North America at Index Exchange.
Index’s leadership in dynamic ad podding allows scene-level intelligence to be operationalized at the pod level. This ensures that the right creative aligns with the right moment—elevating viewer experience and increasing performance.
Media owners also benefit from:
• AI-powered insights for live event inventory
• Greater control and visibility into ad decisioning
• Seamless monetization without added fees
“Context matters more than ever,” said Abbey Thomas, Chief Commercial Officer at Anoki. “This partnership brings scene-level targeting to a broader CTV ecosystem that relies on Index Marketplaces.”
Anoki is a pioneering AI company revolutionizing connected TV (CTV) from content discovery to advertising. Its solutions use AI to deliver hyper-personalized viewing experiences and dynamically optimized ads. Learn more at anoki.ai.
Index Exchange is a global advertising SSP enabling media owners to maximize value across screens, connecting leading publishers with the world’s largest brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.