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Algolia has announced a strategic collaboration with Microsoft to integrate real-time, enriched product data into Microsoft's AI-driven shopping channels, including Copilot, Bing Shopping, and Microsoft Edge. The partnership is designed to give retailers greater control and accuracy over how their products are presented in conversational and "off-site" AI shopping experiences, addressing a critical challenge as consumers increasingly use AI tools for product discovery.
Algolia collaborates with Microsoft to feed real-time product data into AI shopping experiences.
Data integrates into Microsoft Copilot, Bing Shopping, and Microsoft Edge.
Aims to solve the problem of stale, crawled data undermining trust in AI shopping.
Early pilot customers include Frasers Group, JTV, and Shoe Carnival.
The partnership seeks to give retailers influence in "off-property" AI discovery surfaces.
Enhances retail media by making AI-driven discovery shoppable with accurate, approved data.
As nearly 60% of U.S. consumers use AI tools for shopping, the "first impression" often happens outside a retailer's own website. Legacy data feeds and web crawling can result in outdated pricing, inventory, or product details surfacing in AI responses, eroding shopper confidence. This collaboration directly addresses that gap by allowing Algolia's platform to supply Microsoft's surfaces with enriched, retailer-approved attributes in real time. “AI has changed how consumers shop, and retailers want a voice in how their products appear in that new world,” said Piyush Patel, Chief Ecosystem Officer at Algolia.
The integration provides Algolia's retail customers with enhanced influence over product representation across Microsoft's ecosystem. By ensuring data is fresh, accurate, and contextually rich, retailers can improve brand control and meet the intent of natural-language queries used with AI agents. This moves beyond simple technology integration to a shared effort in shaping trustworthy AI commerce. “Retailers shouldn’t be forced to adapt to opaque AI systems, instead they should help shape them,” said Jennifer Myers, head of strategic partnerships for Microsoft Shopping.
The partnership signals a shift in the retail media landscape, where AI discovery becomes a directly influenceable channel. By providing real-time, approved product data, retailers can extend their merchandising strategies into previously opaque LLM environments. This reduces the risk of surfacing out-of-stock items and strengthens overall trust in AI-powered shopping. Furthermore, the data flow opens opportunities for richer insights into product performance across Microsoft's experiences, potentially enhancing retail media measurement and strategy.
The companies will detail the collaboration's impact at NRF 2026: Retail's Big Show. Executives from Algolia, Microsoft, and pilot customer Frasers Group will discuss "Reinventing Retail for AI-Native Shoppers" in a dedicated session. Live product demonstrations will also be available at both the Algolia and Microsoft booths, showcasing how real-time data integration works in practice.
Through this collaboration, Algolia and Microsoft are aiming to bridge a critical gap in the emerging agentic commerce landscape. By ensuring AI shopping tools are powered by the most current and accurate product information, they seek to protect retailer revenue, build consumer trust, and lay a foundation for more dynamic and measurable retail media in AI-driven environments.
About Algolia
Algolia is the leading AI Search and Retrieval platform, powering 1.75 trillion searches a year for more than 18,000 businesses. With a unified keyword and vector search and retrieval engine, Algolia delivers the world’s fastest and most scalable search and discovery technology. Companies rely on Algolia to build agentic, generative, and search experiences through tools like Agent Studio. With over a decade of innovation, Algolia is redefining retrieval-powered applications and the future of AI discovery.
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