RWS, a content solutions provider combining technology and human expertise, announced a multi-year partnership with AGCO Corporation (NYSE: AGCO), a leading manufacturer of agricultural machinery, to implement Evolve, RWS’s linguistic AI solution. This strategic move supports AGCO’s global customer support strategy, ensuring farmers in 140 markets access technical documentation and support in their native languages.
AGCO Partnership: AGCO selects RWS’s Evolve for multilingual customer support.
Evolve Features: Combines AI, neural machine translation, and human expertise for 32 languages.
Impact: Localizes technical documentation and training content, adding new languages quarterly.
AGCO Profile: 2024 revenue of $11.7B, serving 140 markets in agricultural technology.
Benefits: Enhances customer experience with accurate, scalable multilingual content.
Stock Context: AGCO trades at $101.16, with a $7.56B market cap (July 15, 2025).
AGCO, with 2024 revenues of $11.7 billion, designs and distributes agricultural machinery and precision ag technology across 140 markets. Evolve localizes all technical documentation into 32 languages and service/training content into 16 core languages, with plans to expand quarterly. “Thanks to RWS’s unique blend of AI technology and a large network of linguistic experts, we’re able to confidently and securely scale our multilingual content operations,” said Tim Lyon, Director Global Shared Services, Customer Support at AGCO.
Evolve integrates RWS’s translation management system, neural machine translation, and a private large language model (LLM) with human expertise. This combination ensures high-quality, scalable translations, reducing time and costs while maintaining AGCO’s standards for accuracy and customer trust.
The partnership enables AGCO to provide farmers with accessible, localized support, enhancing equipment safety and longevity. “AGCO’s decision to adopt Evolve is a testament to the transformative power of linguistic AI,” said Mark Lawyer, President of Regulated Industries & Linguistic AI at RWS. Evolve’s continuous learning and self-improving capabilities allow AGCO to manage large volumes of multilingual content efficiently, supporting its global growth.
AGCO’s adoption of Evolve aligns with the growing $2.3 billion translation technology market, driven by demand for AI-powered localization. Competitors like Smartling and Transifex offer similar solutions, but RWS’s hybrid approach—combining AI with 700,000+ translators—sets it apart. AGCO’s stock (NYSE: AGCO) at $101.16 reflects a 4.5% year-to-date gain, with analysts projecting $13.74B in 2025 revenue, supported by strategic tech investments like Evolve. The company’s global presence, with brands like Massey Ferguson and Fendt, benefits from enhanced customer engagement in diverse markets.
The multi-year deal positions AGCO to scale its customer support as it navigates challenges like supply chain constraints and commodity price volatility. Evolve’s ability to add new languages quarterly ensures flexibility for AGCO’s expanding markets. RWS, with its 2024 Translator of the Year award from the Association of Translation Companies, continues to lead in linguistic AI, serving regulated industries like agriculture and pharmaceuticals
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