Smartly’s ADVANCE 2025, set for September 17 in New York City, unites global marketing leaders to explore AI’s transformative impact on advertising, featuring insights from top brands and Wyclef Jean.
ADVANCE 2025 takes place September 17 at Skylight at The Refinery, NYC.
Features leaders from Pinterest, Adobe, Amazon Ads, Google, and more.
Wyclef Jean to close with a session on creativity and storytelling.
Two tracks: Creativity AI and Commerce AI for actionable insights.
Focuses on AI-driven storytelling, performance, and media strategy.
Event aims to redefine advertising for brand growth and innovation.
Smartly, a leading AI-powered advertising platform, hosts its second annual ADVANCE event on September 17, 2025, at Skylight at The Refinery in New York City. The event brings together executives from major brands like Pinterest, Adobe, Amazon Ads, FOX, Google, Pfizer, Spark Foundry, TikTok, TIME, Uber, and Snap Founder Evan Spiegel. This powerhouse lineup will share insights on leveraging AI to drive the future of advertising, addressing the evolving needs of global brands and agencies.
The event concludes with a special session featuring three-time Grammy Award-winning artist Wyclef Jean, who will explore the intersection of creativity, storytelling, and brand-building. His perspective, shaped by collaborations with Google DeepMind and artists like Beyoncé and Shakira, will highlight how marketers can harness AI to create authentic, impactful narratives that resonate with audiences and drive cultural influence.
ADVANCE 2025 introduces two focused tracks to deliver actionable strategies. The Creativity AI Track examines how AI reshapes storytelling and creative production, enabling scalable, high-impact assets across platforms. The Commerce AI Track dives into media strategy and measurement, offering solutions to navigate economic pressures and optimize the path to purchase. “AI isn’t just another tool in the marketer’s stack, it’s redefining how we create, communicate, and connect,” says Laura Desmond, CEO of Smartly. “It’s collapsing the old walls between creativity and performance, brand and business growth.”
With over 500 brand and agency leaders expected, ADVANCE 2025 fosters bold conversations and practical strategies. The event’s breakout sessions provide tools to enhance cross-platform performance and drive measurable business outcomes, positioning attendees to lead in an AI-driven advertising landscape.
ADVANCE 2025 is a pivotal event for marketing leaders aiming to stay ahead in AI-powered advertising. By uniting industry pioneers and offering actionable insights, Smartly is setting the stage for transformative strategies that redefine brand engagement and business growth.
Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative, dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.
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