Enterprises continue to invest heavily in AI tools, yet many struggle to demonstrate clear returns on investment or understand how these technologies truly transform work processes. ActivTrak, a pioneer in workforce analytics, closed 2025 with transformative growth, surpassing 1 million users worldwide, delivering 26% year-over-year revenue growth, and securing a strategic investment from Francisco Partners to accelerate its leadership in AI-powered workforce intelligence.
Quick Intel
"Just as we defined the workforce analytics category, we're now defining workforce intelligence for the AI era," said CEO Heidi Farris. "Organizations need a system of record for how work actually happens — objective, accurate data about capacity, utilization and operational efficiency. ActivTrak provides that visibility, helping leaders measure AI adoption and impact, optimize performance and maximize the value of their workforce investments."
ActivTrak's momentum stemmed from enterprise expansion, sustained product innovation, authoritative research, industry recognition, strong media presence, and a positive workplace culture. Customer testimonials and high satisfaction rates—97% reporting expected value and 92% noting positive business impact—underscore the platform's ability to address low utilization, workflow inefficiencies, and data gaps.
"We use ActivTrak to coach employees and help them become more effective in their roles," said Chris Lekousis, Co-Founder and VP of Operations at Preferred Rate Mortgage, with 720 full-time staff members working from locations spanning Florida to California. "Instead of relying on assumptions or back-of-the-napkin calculations, we're able to make decisions based on real workforce patterns that drive better outcomes."
The platform stands out with features like AI Usage & Measurement to track tool adoption, Financial Loss Analysis to quantify salary costs from underutilization, and enhanced workforce management for distributed teams including schedule adherence and real-time alerts. HRIS integrations further enrich capacity planning with PTO and absence data.
ActivTrak's Productivity Lab delivered influential research, such as Workforce Utilization Benchmarks estimating $11.2 million in annual lost productivity per 1,000 employees and industry-specific patterns showing logistics at the highest daily productivity.
Recognition across Inc. 5000, Brandon Hall Group, CIO 100, TrustRadius, Capterra, and G2 reinforced ActivTrak's market authority, complemented by extensive coverage in Bloomberg, Financial Times, Forbes, Fortune, NPR, The Wall Street Journal, and analyst validations highlighting its actionable intelligence and differentiation.
Employee feedback drove honors including Great Place to Work Certified, Fortune Best Workplaces rankings, and CEO Heidi Farris named among the Top 25 HR Software Executives of 2025.
Looking to 2026, ActivTrak plans to deepen its AI focus with new analytics for measuring AI impact, an AI Advisor conversational interface, AI Workflow Intelligence for automation opportunities, and the State of the Workplace 2026 report on AI's broader effects.
With 71% of organizations using or piloting AI tools yet half failing to measure impact, ActivTrak addresses critical challenges in adoption, security, effective usage, and ROI quantification.
About ActivTrak
ActivTrak helps enterprises drive operational efficiency through AI-powered workforce intelligence. Its award-winning platform transforms work activity data into actionable insights for workforce management, productivity optimization and workforce planning — enabling measurable ROI and stronger business outcomes. More than 9,500 organizations trust ActivTrak's technology, recognized by Deloitte's Technology Fast 500, Inc. 5000, TrustRadius and G2. Backed by Elsewhere Partners, Sapphire Ventures and Francisco Partners, ActivTrak leads the way in privacy-first workforce data that fuels the future of intelligent work.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.