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Global communications platform 8x8 has significantly bolstered its Asia-Pacific capabilities through the acquisition of Singapore-based Maven Lab, a leader in mobile marketing and enterprise messaging. This strategic move accelerates 8x8's shift from basic messaging services towards delivering fully orchestrated, omnichannel customer engagement solutions built for the APAC market's unique demands.
8x8 acquires Singapore-based customer engagement specialist Maven Lab.
The deal expands 8x8's APAC-native messaging, automation, and CX capabilities.
Maven Lab's 'Moobidesk' platform will be integrated into the 8x8 Platform for CX.
Goal is to provide secure, high-volume communications with local relevance for APAC enterprises.
Target industries include finance, eCommerce, healthcare, logistics, and travel.
Combines Maven Lab's regional expertise with 8x8's global scale, security, and CPaaS infrastructure.
The technical heart of this acquisition is the integration of Maven Lab's cloud-based customer engagement platform, Moobidesk, into the 8x8 Platform for CX. This creates a more scalable and unified solution for the region. Sylvain Chaperon, General Manager, CPaaS at 8x8, Inc., highlighted the strategic fit, stating, "Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly. Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support."
The merger will allow the combined teams to evaluate enhancements for richer interaction experiences, smarter automation, and support for emerging channels. This is designed to help organizations across key APAC verticals improve the speed, consistency, and governance of their customer communications.
Maven Lab's platforms are already trusted by major regional organizations in sectors like healthcare, media, and transport, handling millions of critical messages annually. Hiew Wee Soon, Co-Founder and CEO at Maven Lab, emphasized the transformative potential of the union, saying, "Joining forces with 8x8 is a step-change for what our customers can do next. We are bringing Singapore-built messaging and engagement capabilities together with 8x8’s global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability."
For these customers, the acquisition promises access to 8x8's global infrastructure, including regional data centers and enterprise-grade compliance frameworks. This is expected to improve throughput, reliability, and data protection while enhancing security through 8x8's advanced fraud prevention tools.
This acquisition firmly positions 8x8 to help APAC enterprises evolve from simply sending messages to orchestrating complete, intelligent customer journeys. By uniting local expertise with global platform power, 8x8 aims to become the definitive partner for customer experience innovation in the rapidly growing Asia-Pacific market.
About 8x8, Inc.
8x8, Inc. connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience – combining Contact Center, Unified Communications, and CPaaS solutions. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. As a business communications leader, the company helps customer experience and IT leaders around the world become the heartbeat of their organizations, empowering them to unlock the potential of every interaction.
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