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  • AI Assistants

Recurly Launches AI Strategist in Fall Release


Recurly Launches AI Strategist in Fall Release
  • by: Source Logo
  • |
  • October 16, 2025

The subscription economy demands increasingly intelligent tools to navigate growth, retention, and global expansion. Recurly, the leading subscription growth platform, has answered this call with its Fall Release, a significant update anchored by Recurly Compass—an AI-powered subscription strategist. This release positions Recurly as a comprehensive growth engine, transforming data into actionable intelligence to help brands capitalize on soaring global demand.

Quick Intel

  • Recurly's Fall Release introduces Recurly Compass, an AI-powered subscription strategist.

  • The AI can generate API snippets and launch growth plays via natural language chat.

  • Over 30 new features focus on growth, retention, and global payments.

  • The platform now supports over 140 payment methods and local gateways.

  • New retention tools include tailored cancellation flows and a "Build-a-Box" feature.

  • The AI provides prescriptive intelligence based on 15+ years of proprietary data.

An AI That Acts, Not Just Advises

A centerpiece of the release is Recurly Compass, which moves beyond static dashboards to provide proactive, prescriptive intelligence. Its core component, the Recurly Compass Assistant, is an AI decision engine that helps teams execute complex tasks. Using natural language chat, it can generate API snippets, adjust pricing, trigger retention flows, and launch growth plays with a single command. Its recommendations are driven by real billing data, enabling early detection of issues like payment fraud and involuntary churn.

Winning the Battle for Subscriber Retention

Recognizing that acquisition is only half the battle, the release introduces powerful new retention tools. Brands can now create tailored cancellation flows and offer tiered discounts to win back subscribers at risk of leaving. For eCommerce merchants, a new custom "Build-a-Box" feature provides flexibility in product offerings. These tools are part of a single, comprehensive solution designed to maximize subscriber lifetime value by eliminating data silos and enabling real-time engagement.

Simplifying Global Expansion and Payments

Expanding into new international markets is a key growth lever, and Recurly's update simplifies this process. The platform has bolstered its global payments infrastructure, now supporting over 140 payment methods and local gateways, including Pix, MercadoPago, SEPA, and ACH. The addition of new gateways like Fiserv CommerceHub and checkout solutions like Adyen Web Components ensures businesses can seamlessly process payments and acquire subscribers worldwide, recovering more revenue in key markets.

Recurly's Fall Release represents a strategic evolution from a billing platform to an intelligent growth engine. By embedding agentic AI directly into the subscription journey and expanding its global and retention capabilities, Recurly is empowering brands to move with unprecedented speed and intelligence. This comprehensive suite of tools provides the clarity and actionable insight needed to navigate the complexities of the modern subscription economy, turning every customer interaction into an opportunity for sustainable growth.

About Recurly

Recurly is the leading subscription growth and billing platform trusted by thousands of brands across digital media, streaming, ecommerce, publishing, SaaS, education, consumer goods, and professional services industries to drive revenue and optimize the subscriber experience. Headquartered in Austin, TX, along with offices in Broomfield, CO, Medellin, and London, Recurly is powering the subscription economy for global enterprises such as Paramount+, Alaska Airlines, Sling, FabFitFun, and Sprout Social. The company provides the flexibility, intelligence, and scalability businesses need to succeed. With industry-leading analytics, revenue recovery tools, and frictionless billing solutions, Recurly helps brands maximize subscriber growth, increase retention, and unlock new revenue opportunities.

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