Percepto Digital, a strategic online reputation agency, has announced a collaboration with AI analytics startup Spotlight to address the critical challenge of brand perception within AI-driven answer engines. This partnership equips Percepto with advanced tools to monitor and manage how brands, executives, and private clients are represented by AI chatbots like ChatGPT and Gemini, which are becoming a primary source of public information.
Quick Intel
Percepto Digital partners with AI analytics startup Spotlight for reputation management.
The focus is on managing brand and executive portrayal in AI answer engines like ChatGPT.
AI chatbots are increasingly replacing traditional search as a trusted information source.
The collaboration adapts Spotlight's platform for strategic communications, not just marketing.
It provides actionable insights to shape client narratives within AI-generated responses.
The goal is to identify reputational risks and opportunities in the AI search landscape.
Navigating the New Frontier of AI Search
As generative AI platforms become a dominant channel for information, how an organization is portrayed in these systems directly impacts its reputation. Percepto identified a gap in the market, where most AI analytics tools were built for brand marketing rather than strategic reputation management for high-profile individuals and complex organizations. This collaboration with Spotlight is designed to fill that gap by providing deep, conversational data analysis.
Adapting Technology for Strategic Communications
Working with Spotlight's development team, Percepto has helped tailor the platform to the specific needs of reputation management. The enhanced tool processes vast amounts of data from AI chat ecosystems to uncover how clients are being represented. This allows Percepto to move beyond mere monitoring and design precise content strategies that make key client narratives more prominent and accurate in AI-generated answers. Ran Blayer, CEO of Percepto, said: "Monitoring how brands and leaders are represented in AI-generated results is essential. AI visibility requires processing vast amounts of conversational data to uncover both opportunities and risks, and to extract truly actionable insights."
A Data-Driven Approach to Narrative Shaping
This partnership provides a foundational shift in how reputation is managed in the AI era. It enables a proactive approach to shaping future narratives by understanding which content and platforms most influence AI responses. Michael Hermon, Founder of Spotlight, said: "We are excited about this collaboration with Percepto. It shows how Spotlight's technology can support not just brands optimizing for answer engines, but also strategic communications and reputation management agencies operating in the AI era."
This strategic move positions Percepto at the forefront of a new communications landscape, offering clients the critical intelligence needed to build, enhance, and protect their reputations where people are increasingly seeking information—inside AI chat interfaces.
Percepto is a strategic online reputation and digital communications agency that helps global brands, executives, and private clients build, enhance, and protect their reputations. The firm specializes in navigating complex reputation challenges and shaping strong, credible digital narratives across search and AI-driven environments. www.percepto-digital.com
Spotlight is an AI analytics startup specializing in Answer Engine Optimization (AEO) and brand visibility in AI-driven environments, helping organizations understand how AI platforms portray their brands and leaders.
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