NielsenIQ (NIQ) has upgraded its GfKnewron® Consumer platform with AI-Powered Shopper Voice, integrating verbatim consumer feedback with robust sales data. This enhancement, showcased at IFA in Berlin from September 5–9, 2025, combines the largest recent buyer survey for Tech & Durables with NIQ’s point-of-sale tracking, covering over 1 billion global transactions. The platform now offers brands and retailers deeper insights into consumer behavior, enabling faster, data-driven decisions.
AI-Powered Shopper Voice analyzes verbatim consumer feedback for actionable insights.
Integrates survey data with over 1 billion global sales transactions.
Identifies drivers of brand and retailer Net Promoter Scores (NPS).
Provides real-time 100-word summaries of shopper verbatims.
Highlights brand strengths, weaknesses, and product improvement areas.
Available in 15 markets across APAC, Europe, and LATAM.
The AI-Powered Shopper Voice feature processes 160,000 verbatim consumer comments, offering brands a clear view of shopper sentiment. By decoding feedback, the platform reveals the "why" behind purchases, helping businesses understand consumer motivations. This capability enhances decision-making for product development and marketing strategies, ensuring alignment with consumer needs.
GfKnewron® Consumer now quantifies verbatim topics into actionable insights, identifying brand and retailer strengths and weaknesses. This allows companies to optimize their Net Promoter Scores (NPS) by addressing key consumer pain points. The platform’s real-time summaries streamline analysis, enabling teams to act swiftly on feedback.
Available in 15 markets, including APAC, Europe, and LATAM, the platform supports GfKnewron® consumer clients worldwide. It combines point-of-sale data with shopper feedback, offering a comprehensive view of market share, brand performance, and spending patterns. This scalability empowers global brands to tailor strategies across diverse markets.
The AI-powered features improve operational efficiency by delivering on-demand insights. According to Julian Baldwin, President, Technology and Durables, NIQ, “Our ability to decode customer feedback is transforming how we predict and personalize every step of their journey.” This focus on personalization enhances customer loyalty and satisfaction, driving long-term growth.
The upgraded GfKnewron® Consumer platform equips brands and retailers with the tools to move beyond metrics to actionable strategies. By leveraging AI to analyze consumer feedback, NIQ enables businesses to stay ahead in competitive markets, fostering growth and innovation.
NIQ is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend.
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