Meltwater, a global leader in media, social, and consumer intelligence, unveiled its 2025 Mid-Year Product Release on May 6, 2025, introducing Mira, an AI-powered teammate designed to revolutionize how brands manage online conversations. Showcased at the Meltwater Summit in New York, these innovations, including Meltwater Copilot and Explore+, streamline workflows and deliver real-time insights, empowering businesses to navigate the complex media landscape with confidence.
Meltwater launches Mira, an AI teammate for instant media insights.
Simplifies workflows like brand monitoring and competitive intelligence.
Meltwater Copilot integrates AI into Microsoft Teams and Office Suite.
Explore+ offers unlimited searches and enterprise-grade analytics.
Expanded partnerships enhance listening on Snapchat, TikTok, and more.
Unifies social, editorial, and owned media data for deeper insights.
Mira, Meltwater’s groundbreaking AI teammate, leverages AI agents and GenAI to deliver instant insights through a chat-based interface. “Mira is powered by Meltwater’s industry-leading dataset, which analyzes over a billion conversations across news and social media daily. Using specialized AI agents, it then transforms that intelligence into clear guidance and recommendations, giving you a decisive, data-informed teammate at your fingertips,” said Aditya Jami, Chief Technology Officer at Meltwater. Unlike traditional GenAI tools, Mira simplifies complex processes like news briefings and brand monitoring, reducing days of analysis to seconds.
Meltwater’s 2025 Mid-Year Release addresses the fragmented media landscape, where brands struggle with multiple channels and complex tech stacks. Research from Gartner indicates 51% of CMOs find their tech stacks too complex, with 59% seeking simplification. Meltwater unifies social, editorial, and owned media data, enabling deeper insights. Meltwater Copilot, now available to all customers, integrates conversational AI into platforms like Microsoft Teams, enhancing collaboration and decision-making.
The release introduces Explore+, an enterprise listening and analytics platform offering unlimited searches and robust governance. Expanded partnerships with platforms like Snapchat, TikTok, and Threads enhance social listening and engagement. New relationship management solutions provide AI-driven audience demographics and centralized tracking, improving PR and marketing outreach. “At Meltwater, we’re turning AI technology from tools into teammates to empower our customers with the team they need to excel at making smarter decisions, faster,” said Chris Hackney, Chief Product Officer at Meltwater.
Meltwater’s 2025 innovations, led by Mira, redefine media intelligence by delivering real-time, actionable insights. With a unified platform and enhanced AI capabilities, businesses can cut through digital noise, seize opportunities, and drive strategic impact in a competitive market.
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact.
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