Integral Ad Science (IAS), a prominent global platform for media measurement and optimization, has announced the launch of its IAS Pre-Screen Brand Safety Solution for the Google Search Partner Network (SPN). This new solution empowers advertisers with enhanced control over their advertising investments on SPN by allowing them to proactively exclude search partner sites based on established brand safety and suitability standards.
IAS introduces a Pre-Screen Brand Safety Solution for the Google Search Partner Network (SPN).
Advertisers gain greater control by automatically excluding sites based on industry safety standards.
The solution builds upon IAS's partnership with Google, offering third-party measurement and optimization.
It provides trusted third-party control based on 12 industry-aligned brand safety standards.
IAS offers comprehensive global coverage across the Google ecosystem, including YouTube and SPN.
The solution supports various campaign types utilizing SPN inventory, such as Search and Shopping campaigns.
The Google Search Partner Network (SPN) encompasses a range of search-related websites and applications that enable advertisers to broaden their reach and increase conversions across both mobile and desktop platforms. IAS's newly launched Pre-Screen Brand Safety Solution allows advertisers to automatically exclude search partner sites that align with industry-standard definitions of brand safety and suitability. This exclusion process is applied across the entire list of SPN domains, providing a robust layer of protection.
Lisa Utzschneider, CEO of IAS, emphasized the importance of this expansion, stating, "This expansion builds on our partnership with Google to provide global advertisers continued access to independent, and trusted, third party measurement and optimization solutions. IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices."
IAS's Pre-Screen Brand Safety Solution for SPN offers advertisers several key benefits:
When combined with Google's existing brand safety measures for the SPN, IAS's solution provides advertisers with an additional, independent layer of trusted third-party transparency and proactive control over where their ads appear. The launch of this Pre-Screen Brand Safety Solution represents the latest development in the ongoing collaboration between IAS and Google.
In 2024, IAS introduced IAS Optimization for YouTube, which aimed to maximize contextual suitability for advertisers on the platform through enhanced pre-screen controls. Prior to this, IAS had announced the expansion of its Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns, and also launched IAS Curation with Google Ad Manager.
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.