.png)
Integral Ad Science (IAS) has announced a first-to-market partnership with Nextdoor, the neighborhood network, to provide AI-powered pre-bid Brand Safety and Suitability Optimization for advertisers on the platform. IAS will power Nextdoor's first-party brand safety tool, ensuring that ad impressions are delivered in brand-suitable environments. This agreement marks the initial step towards Nextdoor's adoption of IAS's AI-driven Total Media Quality (TMQ) product suite.
IAS partners with Nextdoor for AI-powered pre-bid brand safety optimization.
IAS will power Nextdoor's first-party brand safety tool.
Advertisers gain third-party transparency and suitability for Nextdoor campaigns.
The optimization uses IAS's AI-driven Multimedia Technology.
Advertisers can apply pre-bid blocking against 12 industry-aligned categories and 4 risk levels.
General availability of IAS's Total Media Quality (TMQ) for Nextdoor is expected in H2 2025.
IAS's pre-bid Brand Safety and Suitability Optimization utilizes AI-driven Multimedia Technology to offer advertisers an additional layer of third-party transparency and suitability for their campaigns on Nextdoor. Through this partnership, advertisers with managed accounts can confidently run ads on Nextdoor's Newsfeed, reaching one-third of U.S. households, knowing their ads will appear in brand-safe and suitable environments based on established industry standards.
"This partnership represents a major milestone in bringing deeper transparency, trust, and control for advertisers spending on Nextdoor," said Jim Egan, SVP of Business Development of IAS. "By combining IAS's AI-driven Multimedia Technology with Nextdoor's strong content moderation capabilities, we're offering a new level of protection and performance for brands engaging in hyperlocal at scale advertising."
IAS's pre-bid Brand Safety and Suitability Optimization for Nextdoor provides advertisers with several key benefits:
Trusted Third-Party Control: Nextdoor's brand safety tool, powered by IAS, allows advertisers to apply pre-bid blocking on their social campaigns across 12 industry-aligned categories and 4 risk levels.
Custom, Dynamic Control: Advertisers can avoid unsuitable content based on their specific brand needs across mobile and desktop web environments and in over 90 languages.
Best-in-class Technology: IAS's AI-driven Multimedia Technology, combined with Nextdoor's proprietary moderation systems, enables advertisers to accurately classify content at scale through frame-by-frame analysis, integrating image, audio, and text signals.
"At Nextdoor, trust and community go hand in hand—so when it comes to advertising, this isn't optional, it's essential," said Michael Kiernan, Chief Revenue Officer at Nextdoor. "Partnering with Integral Ad Science brings a new layer of trusted, third-party transparency to our platform, giving advertisers the confidence to show up in the right place, at the right time, in front of the right neighbors."
IAS and Nextdoor plan to further expand their partnership with the general availability of Total Media Quality (TMQ) for Nextdoor, which will include industry-aligned Brand Safety & Suitability Measurement, as well as Viewability and Invalid Traffic Measurement. This is expected to be available in the second half of 2025. Through TMQ for Nextdoor, advertisers will be able to validate their content adjacency with trusted third-party analysis aligned with industry frameworks, ensuring they are effectively engaging with local users and maximizing their campaign spend.
In conclusion, the partnership between IAS and Nextdoor marks a significant advancement in providing advertisers with greater confidence and control over their ad placements within the hyperlocal environment of Nextdoor, leveraging AI-powered technology for enhanced brand safety and suitability.
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Nextdoor is the essential neighborhood network. Neighbors, public agencies and businesses use Nextdoor to connect around local information that matters in more than 345,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, and brands and businesses of all sizes use Nextdoor's proprietary advertising platform to engage with neighborhoods at scale. Download the app and join the neighborhood at nextdoor.com.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.