Goody, America’s fastest-growing digital gifting platform, has unveiled AI Gifting - a new conversational feature that dramatically simplifies choosing and sending thoughtful gifts. Powered by insights from millions of real gifts sent, the tool allows users to describe their gifting need in natural language and instantly receive curated recommendations, a matching digital card, and a personalized message draft—all while preserving authentic human touch.
Gift-giving remains one of the most time-consuming and emotionally challenging tasks, especially in professional settings. From selecting the right item to writing a meaningful message, the process often feels overwhelming. Goody’s AI Gifting removes the friction without sacrificing sincerity.
Users simply start a chat with their intent—“wellness gifts for my team,” “housewarming present for a Gen-Z colleague,” or “holiday gift under $100 for a new client.” The AI engine analyzes anonymized data from millions of past gifts to suggest spot-on options (or flexible recipient-choice gifts), pair them with a fitting digital card, and draft a warm, authentic-sounding message.
Senders stay in control: they can tweak tone, swap items, adjust budget, or rewrite the note until it feels exactly right.
"We have so much data on what gifts people actually want and where they get stuck," says Katy Carrigan, CEO of Goody. "Finding the right item is difficult. Writing the message or choosing a card is often just as challenging. Our idea was to use AI to sidestep all that friction, without the end result feeling impersonal or generic."
Goody’s team built AI Gifting with deliberate restraint—leveraging natural language for refinement rather than one-click automation.
"AI gifting is a totally new way to use Goody, but it's not magic," said Mark Bao, CTO and co-founder. "It was important to leverage natural language, to let our users refine their requests. We want to help people choose gifts in a way that feels human. The goal isn't for you to enter a few words and hit send."
Early beta feedback has been overwhelmingly positive, with users praising the tool for delivering inspiration on ultra-specific requests while keeping the final gift unmistakably personal.
"There is already so much doubt out there about what's genuine and what's AI slop. So it was really important to us that the end result that recipients experience feels like it's coming from a real person," Carrigan said. "AI is just there to help people get to a place of inspiration, personalization, and authenticity faster. It's not replacing the human element."
As the $242 billion corporate gifting market continues to seek greater efficiency and employee satisfaction, Goody’s AI Gifting positions conversational AI as a powerful ally for meaningful connection at scale.
About Goody
Founded in 2020, Goody is the modern digital gifting platform used by more than 20,000 companies to send thoughtful gifts with ease. Goody simplifies gifting by allowing recipients to choose what they want and enter their own addresses, ensuring flexibility, personalization, and delight. The company is backed by leading investors like SoftBank and NEA. Inc. Magazine ranked Goody as the fastest-growing gifting company in the U.S. in 2025.
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