Equal Parts, an innovative insurance agency blending AI technology with traditional expertise, has acquired Assurely, an Austin-based firm specializing in insurance for startups. Assurely’s flagship TigerMark MGA program offers tailored Directors & Officers (D&O) insurance, addressing the unique needs of early-stage companies with complex capital structures.
Equal Parts acquires Assurely to expand startup insurance solutions.
Assurely’s TigerMark MGA provides specialized D&O coverage for startups.
Integration with Equal Parts’ AI platform enhances operational efficiency.
Supports companies with crowdfunding and non-traditional investor bases.
Second acquisition for Equal Parts, following Lumen Insurance in 2025.
Combined expertise serves diverse emerging companies’ insurance needs.
Assurely, founded by David Carpentier and Ty Sagalow, focuses on startups with unique funding models, such as crowdfunding and non-traditional investors. Its TigerMark MGA program delivers customized D&O insurance, addressing coverage gaps for early-stage companies. “I’ve always believed that every company deserves access to proper, cost-effective insurance coverage, regardless of how complex or unique they might be,” said Carpentier. This acquisition allows Equal Parts to scale these specialized solutions for a broader market.
Equal Parts’ AI-driven platform integrates Assurely’s operations, streamlining previously siloed systems and automating workflows. This transformation reduces manual processes, improving operational margins and enabling faster, more efficient service delivery. “David and the Assurely team exemplify what we mean by going further for clients,” said Mike Witte, CEO and co-founder of Equal Parts. “By integrating TigerMark into our connected platform, we can scale this offering while dramatically improving operational efficiency through automated workflows.”
This acquisition, Equal Parts’ second in 2025 following Lumen Insurance, creates a robust platform for serving emerging companies. Lumen specializes in venture-backed tech startups, while Assurely addresses firms with complex capitalization or early strategic investors. “We’re not just acquiring agencies — we’re creating a platform where talented professionals can scale their impact,” said Witte. The combined expertise positions Equal Parts to meet the diverse insurance needs of startups across industries.
Assurely’s innovative approach to D&O insurance, combined with Equal Parts’ technology infrastructure, sets a new standard for InsurTech solutions. The partnership enables more founders to access tailored coverage, solving complex insurance challenges. “David achieved what the insurance industry said couldn’t be done. Now we’re amplifying it through our technology infrastructure,” added Witte, highlighting the potential for continued innovation in the startup insurance market.
Equal Parts’ acquisition of Assurely strengthens its ability to deliver specialized D&O insurance to startups, leveraging AI to enhance efficiency and scalability. This strategic move positions Equal Parts as a leader in providing innovative insurance solutions for emerging companies with unique financial structures, fostering growth and resilience in the startup ecosystem.
Equal Parts is an insurance innovation company that acquires exceptional independent agencies and empowers them with cutting-edge AI tools designed to enhance, not eliminate, the human touch. Launched in March 2025 with $10 million in acquisition capital led by Equal Ventures and Max Ventures, the company enables insurance professionals to focus on what they do best—building and maintaining client relationships while AI handles mundane back-office tasks. The company aims to generate $1 billion in premiums over the next three to five years.
Assurely is an Austin-based insurance agency specializing in serving complex early stage and emerging companies. Founded by David Carpentier and Ty Sagalow, the company is known for its TigerMark MGA program, which provides specialized D&O coverage for companies with non-traditional capital structures. Assurely's expertise in fintech, alternative funding models, and complex business structures has made it a trusted partner for founders building ambitious companies that traditional insurance providers struggle to serve them.
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