Tenetic, an AI-powered platform delivering real-time insights for advertising buyers and sellers, has appointed David Verklin, a veteran media agency leader, to its Board of Directors. Verklin’s expertise in modernizing agency models and scaling media operations will guide Tenetic’s mission to transform advertising with actionable intelligence.
On June 26, 2025, Tenetic announced David Verklin’s appointment to its Board of Directors, strengthening its leadership in AI-driven advertising solutions. Verklin, a Senior Advisor at BCG and former CEO of Aegis Media Americas, brings decades of experience in scaling media agencies and integrating digital and traditional marketing. His appointment aligns with Tenetic’s goal to empower ad buyers and sellers with real-time, data-driven insights.
“As agencies evolve to harness the capabilities of AI for more efficient and effective advertising, David’s experience and leadership will be invaluable in guiding our growth,” says Tod Johnson, Co-Founder and Executive Chairman of Tenetic.
Verklin is credited with introducing Carat to North and South America, growing its capitalized media billings to $7 billion annually. He also spearheaded the merger of Carat Fusion and CaratUSA, redefining the agency model by blending online and offline marketing services. His decade-long tenure on the Aegis Group plc board, prior to its acquisition by Dentsu, underscores his strategic influence in the global advertising landscape.
“Tenetic is uniquely aligned to meet the emerging needs of agencies today for real-time insights and intelligence,” says Verklin.
Tenetic’s platform leverages over 300 million annual consumer responses and 5 billion historical data points to provide always-on predictive insights. By integrating with syndicated and proprietary media datasets, it eliminates traditional research biases, offering advertisers a comprehensive view of consumer behavior. Verklin’s expertise will support Tenetic’s expansion in over 200 U.S. markets, enhancing its ability to deliver measurable results.
Verklin joins a robust board, including John Dick (CivicScience CEO), Bill Engel (former Consumer Orbit Chairman), Bill Livek (Symmetrical Capital Chairman), Kathi Love (Motherwell Resources CEO), Darren Person (Cengage Group EVP), John Rose (Spectrum Advisors CEO), and Karyn Schoenbart (former NPD Group CEO). This lineup positions Tenetic to capitalize on industry shifts toward AI-driven advertising solutions.
Tenetic’s appointment of David Verklin reinforces its commitment to revolutionizing advertising through AI-powered insights. With Verklin’s strategic vision, the company is well-positioned to meet the growing demand for real-time consumer intelligence, driving efficiency and impact for agencies and advertisers.
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