Boats Group, a leading online marketplace for the marine industry, has introduced an AI-powered Customer Support Agent to enhance support for dealers, brokers, and OEMs across its platforms, including YachtWorld, Boat Trader, boats.com, and YachtCloser. This internal tool empowers account management and support teams to provide faster, more consistent assistance, addressing the needs of customers in the marine marketplace with precision and efficiency.
Boats Group unveils AI-powered Customer Support Agent for internal use.
Tool supports dealers and YachtCloser users with instant, step-by-step guidance.
AI enhances human agents, focusing on speed and accuracy in support tasks.
Designed for marine industry workflows, covering inventory and dashboard queries.
Part of Boats Group’s broader AI strategy to improve customer experience.
More AI-driven features planned for 2025 to support marine professionals.
The AI Customer Support Agent is tailored to assist Boats Group’s support teams in delivering quick and accurate solutions. It provides step-by-step instructions, complete with screenshots, for common customer queries such as managing inventory listings, navigating reporting dashboards, and using the YachtCloser transaction platform. This ensures dealers and brokers receive reliable help without delays, addressing the unique demands of the marine industry.
Unlike automated chatbots, the AI Customer Support Agent is designed to empower human agents, not replace them. It equips staff with tools to handle repetitive or technical tasks efficiently, maintaining Boats Group’s relationship-first approach. “Our goal is to be more responsive without sacrificing quality,” said John Barrile, Chief Technology Officer at Boats Group. This focus ensures that customers experience consistent, high-quality support tailored to their needs.
Developed in collaboration with beta users and frontline support teams, the AI tool is built to align with the practical workflows of the marine industry. It avoids overhyped AI trends, focusing instead on delivering measurable value. “While many companies are racing to launch AI features, we’re focused on building the ones that truly help our customers succeed,” said Mike Grabowski, Chief Product Officer at Boats Group. This approach enhances operational efficiency and customer satisfaction.
Boats Group’s investment in AI is part of a broader strategy to support its team and partners in working smarter. With additional AI-driven features planned for 2025, the company is committed to developing tools that complement human expertise while meeting customer expectations. This initiative positions Boats Group as a forward-thinking leader in the marine industry, leveraging technology to drive success for its clients.
The launch of the AI Customer Support Agent marks a significant step in improving support efficiency, ensuring dealers and YachtCloser users receive faster, more reliable assistance while preserving the personal touch that defines Boats Group’s service.
Boats Group operates the world's most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry's transformation, consistently setting the standard for how boats are discovered, marketed, and sold online. Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights. Backed by the largest inventory and audience in the industry, Boats Group helps OEMs, dealers, and brokers grow their business and connect with buyers more efficiently than any other source.
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