Attentive, a leading AI-powered performance messaging platform, has announced it now serves over 1,000 customers with its high-performance email solution. Alongside this milestone, the company has launched AI Pro for Email, a suite of AI-driven tools designed to enhance personalization and optimize campaign performance across email and SMS channels.
Attentive surpasses 1,000 customers using its email solution.
Major brands like Unilever and Carter’s leverage Attentive for multi-channel campaigns.
AI Pro for Email launched, featuring Audiences AI, Identity AI, Send Time AI, and Brand Voice AI.
Customers see up to 40% revenue increase with Audiences AI and 20% lift in abandonment journeys.
Unilever’s OLLY reports 201% revenue growth and 9x ROI with AI Pro for Email.
Enhances real-time personalization and cross-channel orchestration.
Attentive’s email solution has gained traction among enterprise brands, including Unilever and Carter’s, by integrating intelligence from SMS, RCS, and messaging programs. The platform captures real-time behavioral signals across channels, enabling brands to identify shoppers, act on intent, and deliver high-performing messages with industry-leading deliverability. “Attentive’s SMS solution was our foot in the door to revitalize our program toward stronger ROI, and it has been the proof we’ve needed to make this bigger,” said Jenna Cook, Director of Customer Communications at Carter’s.
With surging email adoption, Attentive has introduced AI Pro for Email, a solution that leverages cross-channel insights and on-site behavior to personalize messages at scale. Unlike traditional tools, it uses predictive suppression to exclude low-engagement recipients, boosting open rates and revenue. The four key features include:
Audiences AI: Creates intelligent segments for maximum campaign performance.
Identity AI: Identifies high-intent visitors, triggering more multi-channel messages.
Send Time AI: Optimizes message delivery timing for each subscriber.
Brand Voice AI: Tailors text and subject lines to match a brand’s unique tone.
Customers using AI Pro report significant gains, with up to 40% incremental revenue increases in multi-channel campaigns and 20% lifts in abandonment journeys. “Using AI Pro across email and SMS has dramatically streamlined our segmentation and decision-making process, saving us time while helping us make smarter, more objective choices,” said Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY (Unilever), noting a 201% revenue increase and 9x ROI.
“With Attentive, large brands are moving into a future defined by real-time personalization, multi-channel orchestration, and performance-first messaging,” said Amit Jhawar, CEO of Attentive. “We’ve pioneered what’s possible on SMS and RCS, and today we’re proud to do the same for email marketing.” Attentive’s platform continues to evolve, offering brands a unified solution to drive hyper-personalized engagement across channels.
Attentive’s milestone of over 1,000 email customers and the launch of AI Pro for Email underscore its leadership in AI-driven marketing. By enabling brands to deliver precise, high-impact messages, Attentive is transforming the inbox into a powerhouse for revenue and customer engagement.
Attentive® is the AI-powered mobile messaging platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to help brands deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like GUESS, Urban Outfitters, and Steve Madden, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries.
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