Asana, Inc. announced its AI Teammates on September 25, 2025, introducing collaborative AI agents that integrate with its work management platform to enhance productivity across marketing, IT, engineering, and operations. Unlike autonomous agents, which research shows fail 70% of basic tasks, AI Teammates use Asana’s Work Graph® to understand organizational context, ensure transparency, and maintain governance, delivering measurable results for over 170,000 customers like Accenture and Amazon.
Asana’s AI Teammates address the limitations of autonomous agents by embedding within the company’s operational framework. The Work Graph® provides a “blueprint” of workflows, enabling agents to align with team goals and processes. This context-driven approach ensures agents adapt through human feedback, unlike standalone AI lacking enterprise integration.
“Everyone is building autonomous agents, but autonomy is the wrong goal,” said Dan Rogers, CEO of Asana. “Work is highly nuanced – enterprise workflows encompass many teams, multiple data points and impact all levels of the organization. Agents can only collaborate effectively with humans if they have access to the company’s operational framework or ‘blueprint’ to who is doing what by when, how, and why. Our Work Graph® data model provides exactly that – giving AI Teammates a rich history of context, processes and data.”
AI Teammates deliver across functions:
Morningstar’s CIO, Laura Kohl, noted, “Asana AI Teammates helps us to securely unlock the institutional knowledge within our work data, generating data-driven insights that inform critical business decisions. In one use case, it completed weeks of complex research in hours.”
With a market cap of $3.26 billion, Asana is navigating a competitive landscape with Microsoft and Salesforce. AI Teammates build on Asana’s AI Studio, a no-code builder for automating routine tasks, strengthening platform stickiness. The beta launch, announced September 25, 2025, targets enterprise governance and transparency, positioning Asana to lead in human-AI collaboration.
“What excites me most is how quickly our customers are finding value with AI Teammates,” said Rogers. “Teams across every industry are discovering new ways to delegate meaningful work, and the use cases keep expanding as they see what's possible. The organizations that master human and AI collaboration – rather than chasing autonomy – will be the ones that pull ahead.”
Asana’s focus on collaborative AI, backed by its 170,000+ customers, aligns with the global AI project management software market, valued at $4.86 billion in 2023 and projected to reach $26.22 billion by 2030. For more details, visit www.asana.com.
Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it’s managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way. To learn more, visit www.asana.com.
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