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Wildix concluded its 2026 UC&C Summit by emphasizing AI-driven execution and partner leadership, urging the channel to move beyond resale toward advisory roles that deliver operational value through intelligent, embedded communications workflows.
During the virtual 2026 UC&C Summit, Wildix outlined how economic pressures and rising service expectations are transforming unified communications and collaboration (UC&C) from standalone tools into essential operational systems. The company reinforced its 100 percent channel-only model, encouraging partners to evolve beyond resale into advisors who design, govern, and optimize communication workflows for day-to-day business impact.
“The UC&C market has matured. Customers are no longer evaluating platforms in isolation; they are looking for partners who can translate communication into operational value,” said Emiliano Tomasoni, CMO, Wildix. “To prove our commitment to enabling this shift, we've launched the Wildix Spokesperson Program, giving the channel a real voice by selecting one partner to be our global ambassador for a year and truly placing them at the center of our story.”
Building on the agentic AI vision introduced last year and the launch of Wilma AI—an embedded AI layer across the Wildix ecosystem—this year’s Summit focused on real-world execution. Partners showcased live deployments where AI-driven automation and assistance enhance voice, messaging, and meeting workflows, governed through partner-led frameworks.
"Wildix has demonstrated incredible technological vision and agility, making it seamless to integrate complex AI into real-world business environments,” said Carlos Estrela, CEO, Leader Redes y Comunicaciones. “My message to other partners is clear: embrace generative and agentic AI, especially for voice. That is no longer just an innovation; it's the true differentiator in today's market."
Wildix shared tangible outcomes from partner-led initiatives. The Sales Academy, a structured sales methodology tailored to complex UC&C buying cycles, generated more than $40,000 in new monthly recurring revenue per participating partner and achieved 23 percent year-over-year growth in its inaugural year. The program earned recognition from UC Today through the UC Awards for partner enablement.
A standout example was RoboReception, an AI-embedded healthcare solution co-developed with Wildix and delivered by UK-based MSP Focus Group. Originally designed to address front-desk bottlenecks in dental practices, it automates patient interactions and reduces administrative workload. The solution delivered over $9 million in measurable ROI within six months across 65 UK dental clinics while maintaining service levels without added staff.
Wildix framed 2026 as a year of execution, with continued investment in AI-driven coaching, insights, governance across voice, messaging, and mobile, and enhanced partner control through features like fixed-mobile convergence and emerging messaging standards. The company views UC&C as a foundational operational system that embeds intelligence, accountability, and measurable outcomes into everyday workflows.
Industry forecasts indicate more than 80 percent of unified communications sales will be indirect by 2026 (source: Omdia), underscoring the channel’s growing importance in delivering value amid proliferating AI-native solutions.
"As customer expectations rise, AI is the opportunity for our partners to deliver value and stay relevant," said Steve Osler, CEO, Wildix. "We provide the full AI stack to turn the channels they control into intelligence, making them indispensable architects of customer growth."
About Wildix
Wildix is a global UCaaS provider focused on AI-enabled business communications. With a 100 percent channel-only model, Wildix enables partners to deliver secure, scalable and outcome-driven solutions across industries. The company is the only European vendor recognized in Gartner’s Magic Quadrant for UCaaS, Worldwide.
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