Vastly has launched FUSION, an AI-native customer experience platform rebuilt from the ground up to unify products, services, people, and data under a single intelligent ecosystem. Unlike legacy CX solutions that retrofit AI, FUSION incorporates multi-agent AI at its core, enabling mid-market and enterprise organizations to shift from task automation to goal-based orchestration, consolidate fragmented tools, drive daily customer engagement, and capture revenue across networks in days rather than months.
Quick Intel
Revolutionizing Customer Experience with AI-Native Design Vastly's FUSION represents a fundamental shift in how organizations deliver customer experiences. Traditional platforms struggle with fragmentation, forcing customers through disjointed logins and systems that erode revenue potential. FUSION eliminates these barriers by acting as an intelligent command center that orchestrates outcomes across entire ecosystems, rather than merely moving data linearly between applications.
AI-Native Architecture at the Core Built with multi-agent AI from inception, FUSION enables users to pose complex questions—such as projected revenue from pricing changes—and receive instant insights, visualizations, and actionable recommendations. Agents execute code in seconds to extract data, generate charts, and deliver intelligence that previously required extensive manual effort. The platform functions as "software-as-an-employee," proactively managing workflows, updating systems, and coordinating actions across partners.
Universal Connectivity and Rapid Deployment Through the Multi-Cloud Protocol (MCP), FUSION connects to any API-enabled system, unifying disparate tools without requiring rip-and-replace. This allows organizations to launch white-labeled, fully branded experiences quickly—often in days—while maintaining control over their ecosystem. The platform supports self-service administration for user management, pricing adjustments, and configuration, reducing IT dependencies.
Three Integrated Pillars of Value Intelligent Unification FUSION transforms scattered products, services, people, and data into a cohesive workforce component, orchestrating intelligent actions and surfacing cross-partner opportunities in real time.
Intelligent Engagement It creates a single branded destination customers return to daily, pre-populating information, facilitating peer connections, and driving organic adoption through recommendations and shared best practices.
Intelligent Operations The platform packages services, tracks revenue across ecosystems, analyzes behavior patterns, and automates next actions, providing complete visibility and continuous improvement based on performance data.
Unlocking Platform Economics FUSION enables mid-market and enterprise organizations to achieve platform-like economics—higher valuations, revenue per customer, and efficiency—previously accessible only to large tech companies. It supports associations, franchises, dealer networks, group purchasing organizations, and industries including financial services, healthcare, technology, professional services, manufacturing, energy, telecommunications, and retail.
"We didn't just enhance our platform, we rebuilt it from the ground up to incorporate AI at every level," said Eric Barash, CEO at Vastly. "FUSION is AI-native, not AI-added. This fundamental difference means our multi-agent architecture doesn't just analyze data; it shifts your business from automating tasks to automating outcomes, coordinating intelligent actions across your entire ecosystem, surfacing cross-partner opportunities in real-time, and acting on your behalf automatically. Think of FUSION as the conductor of your orchestra, not just another instrument. Other CX platforms require their ecosystem. FUSION unifies yours."
"Think of this as ripping the cover off an entirely new vehicle," added Barash. "FUSION transforms your existing products, services, people, and data into one seamless experience, enabling our customers to deliver enterprise-level solutions to small business owners and giving them a seat at the table. That's what we mean by Business Amplified."
About Vastly
Vastly is the white-label customer experience platform that unifies your existing products, services, people, and data into one seamless ecosystem. Powered by built-in intelligence, you amplify your brand presence, deepen engagement, drive operational excellence, and unlock new income streams, in days, not months.
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