The challenge of delivering personalized customer experiences at scale is being redefined by artificial intelligence. Treasure Data has announced the general availability of its AI Marketing Cloud, a comprehensive platform built natively on its Intelligent CDP and powered by AI agents to unify customer data, intelligence, and cross-channel activation for marketers.
Treasure Data has launched its AI Marketing Cloud, an AI-native platform for customer engagement.
The platform is built on a unified customer data foundation to eliminate tool fragmentation.
It features specialized AI Suites for lifecycle, creative, and web personalization tasks.
A new Agent Hub provides a catalog of pre-built AI agents for marketing and CX teams.
Qualified companies can access AI Suites for 60 days free after an expert-led workshop.
An expanded Trade-Up program offers up to 24 months free for switching from legacy ESPs/CEPs.
Legacy marketing clouds, often assembled from acquisitions, have created fragmented systems with disconnected data and unpredictable costs. Treasure Data's AI Marketing Cloud was built to solve this by being AI-native from the ground up, embedding AI directly into its Intelligent CDP to provide a single, trusted data foundation that enables precise personalization and automation.
Kaz Ohta, CEO and co-founder of Treasure Data, emphasized the platform's foundation, stating, “Treasure Data AI Marketing Cloud is built on the world’s most trusted customer data foundation — helping brands turn data into intelligence, intelligence into engagement, and engagement into measurable growth and guaranteed ROI."
The platform is designed to lower the total cost of ownership by reducing dependencies on multiple point solutions while powering revenue growth through more relevant, AI-driven customer engagement.
The AI Marketing Cloud unifies several specialized AI Suites, all operating on a complete, trusted view of every customer. Key suites include the Engagement AI Suite for lifecycle orchestration, the Creative AI Suite for generating on-brand assets, and the Personalization AI Suite for real-time web optimization.
Simultaneously, the company unveiled the Treasure Data Agent Hub, a catalog of purpose-built AI agents. Unlike generic platforms, every agent in the Hub is built directly on the Intelligent CDP, ensuring agents act with true customer context and precision.
To help marketing teams embrace AI-native marketing, Treasure Data is announcing special offers. Qualified companies can participate in an expert-led workshop and subsequently access the AI Suites free for 60 days. Furthermore, an expanded Trade-Up program offers qualified companies that switch their legacy email service provider or customer engagement platform up to 24 months free with a multi-year commitment.
This launch represents a significant evolution from a CDP to a full-stack, AI-native marketing platform. By unifying data, AI agents, and activation on a single foundation, Treasure Data aims to empower brands to move beyond generic automation and deliver truly intelligent, hyper-personalized customer experiences that drive measurable growth.
Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-native marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning.
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